Knife fight with a biker gang

Knife fight with a biker gang I had all these entries planned for the next few days, but all of that is going to have to take a back seat in order for me to document to the entire world Laura Nicholsons Funtime Adventure to the Emergency Room. So there I was, walking down the street, minding my own business, when I saw this mean old biker gang beating up some poor elementary school kid for his lunch money. Well, I couldnt stand for that, so I jumped in to the kids defense and started roundhouse kicking those bikers to a bloody pulp with my awesome newfound kickboxing skills. Id almost finished them off when the second to last one snuck up behind me and pulled a razor blade! I had just finished off his buddy and turned around to face him when he sliced me in the face! Then I beat him up and kicked him once while he was on the ground, just for good measure. I saved that poor little kids life, you know? Wanna see pictures?! OK, so maybe you want to know what actually happened first. *sigh* I hate having to go into this, because the actual story is way less cool. In fact, its pretty freaking lame. And maybe even a little pathetic. Its one of those accident stories of the who does that? variety. ETA:Arkajit said: P.S. When I first read the title of your post, I thought you were going to make a reference to the scene in Veronica Mars where Logan was attacked by the PCHers on the Coronado Bridge. Thats actually exactly where the reference came from. When I got back from the hospital I was telling the freshmen in my suite about how the story behind my accident is really lame and how I needed to come up with something cooler to tell people. Laura 10 (yeah, my next door neighbor is named Laura. And there are also two Laurens on the floor as well. Yeah, its confusing), who is also a huge Veronica Mars fan, said, Ooh! Tell people it was a knife fight with a biker gang! Anyway, one part is true- I did save a life. At least, I hope I saved a life. That would make the story a whole lot better At 12:30 PM on Thursday I made my way from 2.007 lecture to the second floor of the student center, where the American Red Cross was holding a blood drive. Ive proudly donated blood several times in the past, after which I hopped up off the table and went about my daily life without even the slightest dizzy spell. But Thursday was just not my day. I gave my donation and as soon as I had finished I was directed over to the recovery table theyve set up where they make you sit and drink lemonade and eat cookies for 15 minutes under supervision before they let you go back out into the world. I sat down in the chair and felt my vision go a little fuzzy. The friendly student volunteer was asking me what t-shirt size I wanted, but I could barely answer, since it was taking all of my mental capacities to open my bag of chocolate chip cookies and stay conscious at the same time. The next thing I remember is lying on the floor with one of the red cross nurses leaning over me, telling me that I had just donated blood and passed out. Oh, and that by the way, in case you taste blood in your mouth, its because you bit your lip. I was still all disoriented and whatnot, but I could definitely taste the blood. As more of my mental capacities came back, I slowly began to notice that not only did I taste blood, but that I sensed what seemed like a big chunk missing from my inner lip. Oh no, I groaned, as one of the nurses babbled into a cell phone that she needed an ambulance at the MIT student center. I vaguely wondered if shed dialed 911 or the MIT Campus Police, but I had more important things to worry about. Like the way Id scraped up the inside of my lip. One of the nurses came over with a mirror to show me what had happened. There was only a thin red line just below my lower lip. But wait. If Id scraped the inside of my lip, and there was also blood on the outside of my lip As it turns out, this months blood drive is actually a blood battle between MIT and Caltech. If anyone running this event is reading, I petition that MIT should totally get an automatic win because I BIT ALL THE WAY THROUGH MY LOWER LIP for the sake of donating blood on Thursday. Hows that for school spirit? Blood on concrete and all that. My free blood drive t-shirt. I shall treasure this forever. I guess I had my lower lip between my teethfor some reason (hey, I dont remember, I was unconscious, okay? it doesnt really make sense to me either) and when I fainted I smacked my chin on the floor, which drove my teeth.well, you get the idea. Anyway, several minutes later, no ambulance had shown up. Doesnt this campus have their own ambulance? someone asked. (I think that because the blood drive was sponsored by the Red Cross, they called their supervising facility and perhaps didnt dial 911 directly, which would explain the problem.) Of course, being a member of MIT-EMS, the student-run campus ambulance, I knew all about how that worked. For all my joking about how if I was ever sick or injured, Id check to see who was on shift before calling for an ambulanceDid you call 911 or the campus police? I asked. Someone told me that they called 911, so I explained, Well if you call 911 you get the state police, who redirect it to Cambridge, who dispatches from who only knows where. You need to call the MIT PD to get the campus ambulance, which, ironically, I am a member of. [Yeah, this is a stupid system. Were working on it, I promise.] The nurse with the cell phone called the MIT Police, who notified the crew on shift, who hap pened to be eating lunch 100 feet away in the student center dining hall the ENTIRE TIME. Seconds later, my two best friends in the service strolled into the room. All together now, everyone say aww! The look on their faces when they recognized me were pretty priceless, but it was a lot of fun. I started rambling off the answers to their questions without waiting for them to actually ask them before one of them told me to shut up already and let him handle it. We have a close and loving relationship that way. =) They packed me up and took me out to the ambulance on the stretcher. It was possibly the most surreal experience ever. Youd think that getting a lights and sirens ambulance ride to the hospital would be somehow exciting, but it was actually really anitclimatic for me. The whole ride there I joked with my friends about not dropping the stretcher or screwing up my vital signs. The third rider on the shift was one of the new (not yet certified) EMTs from the class JKim just took. They ironically asked me if I minded if she took some vitals for practice. Of course I said I didnt mind. As the other EMTs started writing up the form theyre required to make every call, I gave the new third rider tips on how to hold the stethoscope while taking blood pressure and explained to her how to use to the pulse oximeter with a patient wearing dark nail polish like I was. All in all, it was a rather enjoyable experience. It didnt feel like an emergency at all. I was just taking a ride with some friends in the ambulance we drive around in all the time. No big deal. Oh, except for the thirty (!) stitches they gave me at the hospital. I called my mom to tell her what happened, and of course she wanted me to take some pictures with my camera phone and message them to her. What did people do before cell phones, really? Well, Ive uploaded some of the pictures I took in the ER and will provide them to you all for your entertainment. Some of them arent that bad, just me with some blood on my chin. Others are umkind of gross. Actually, some of them are really gross. So by clicking the link below you agree to not hold me accountable if you pass out because you decided to be an idiot and look at the pictures even though you know you hate the sight of blood, ok? (For the record, I personally dont find the pictures that gross at all. In fact, I think theyre kinda cool. Theres totally nastier stuff in my EMT book. But you probably understand that I want to be cautious and not make anyone sick. Actually, when I showed Ben Jones the photos, he was like Um, put some big disclaimers in, ok?) ***WARNING*** Click here for really gross/bloody/gory pictures of the hole I bit through my lip! They are gross! See above! You have been warned!!! ***END WARNING*** Heres what I looked like after the stitches: So, aside from the fact that I also managed to screw up my teeth when I fell, Im totally fine. Ive got to go back to the dental office at MIT Medical and may have to splint my teeth or even get a root canal!!! Yikes. That really sucks, because teeth dont really heal the same way the rest of you does. As for me, Im now full of holes. First, there was the hole they prick in your finger to take a blood sample before you donate. Then of course theres the hole from where I donated blood. Then theres the hole from when they pricked my finger at the hospital to check my blood sugar. Oh, and then they drew more blood at the hospital (in my other arm, of course). Plus the tetanus shot they gave me, and the novacine before the stitches, and oh yeah, the big ?^*@?! hole in my lip that landed me there in the first place. Heres what I looked like when I got back from the hospital: There are also a bunch of stitches on the inside, which are kind of hard to see because theyre tan in color instead of black: Im happy to report that Im now totally fine. My teeth bother me the most. The stitches are really no big deal. I mean whatever, scars are hot, right? Thats what I thought.

Starbucks Brand Marketing - 1169 Words

Brand Review The original Starbucks opened in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. The original Starbucks location was at 2000 Western Avenue from 1971-1976. That store then moved to 1912 Pike Place; it is still open. During their first year of operation, they purchased green coffee beans from Peet s, and then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, advised that the company sell coffee and espresso†¦show more content†¦In the mid-1990 s Starbucks developed an unsuccessful carbonated coffee flavored soda called Mazagran. Starbucks has special beverages for the holiday season like the Gingerbread Latte,Peppermint Mocha and Eggnog Latte, as well as Christmas Blend whole bean coffee, which is a blend of Asia/Pacific coffees and aged Indonesian beans. Starbucks also packages the same blend of beans in a Holiday Blend bag, for those who do not celebrate Christmas. Starbucks supplements the beverage offerings with pastries, salads, cold sandwiches, hot panini, coffee merchandise and at-home brewing equipment, bagged or scooped coffee beans and, in some regions, pre-made hot breakfast muffin sandwiches. The logo is a twin-tailed mermaid (the siren of Greek mythology). The logo has been streamlined over the years. In the first version, the Starbucks siren was topless and had a fully-visible double fish tail. In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle s Pike Place Market and on certain coffee bags. At the beginning of September 2006, Starbucks temporarily reintroduced its original brown logo on paper hot drink cups. Starbucks has stated that this was done to show the companyShow MoreRelatedMarketing Analysis : Starbucks Brand Equity1427 Words   |  6 PagesPart A: Subjects Starbucks is legendary for its cold and hot beverages it presents to its patrons; though, the product is accessible and valuable to practically all, it is essential to construct the exploration on a specific bracket of individuals while attempting to quantify the corporation’s brand equity. The soundest target population will be the male and females ages alternating from 25 to 44 years since it encompasses the larger amount of the target market. 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Back when three coffee connoisseurs assembled to open the first Starbucks store in Seattle, I’m sure they could not imagine its behemoth future. With the vision of Howard Schultz, Starbucks has grown to become oneRead MoreMarketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price854 Words   |  4 PagesIn the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Ins titute of Marketing, 2009). 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The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marke ting strategies of the two types of companiesRead MoreStarbucks : The Entry Of Starbucks923 Words   |  4 PagesThe entry of Starbucks in Australia began in July 2000. The Starbucks Australia is a wholly owned subsidiary as a joint venture between Markus Hofer and Starbucks Coffee International, subsequently licensed its local chain to the Withers Group, which operates 7-Eleven in Australia. Began selling espressos, frappuccino, and filtered coffee from its first store in Sydney’s Central Business District (CBD). The company was facing difficulties in the Australian cafà © market. However, the company aggressively

History of the Asian American Civil Rights Movement

During the Asian American civil rights movement of the 1960s and 70s, activists fought for the development of ethnic studies programs in universities, an end to the Vietnam War, and reparations for Japanese Americans forced into  internment camps during World War II. The movement had come to a close by the late 1980s. The Birth of Yellow Power By watching African Americans expose institutional racism and government hypocrisy, Asian Americans began to identify how they, too, had faced discrimination in the United States. â€Å"The ‘black power’ movement caused many Asian Americans to question themselves,† wrote Amy Uyematsu in â€Å"The Emergence of Yellow Power,† a 1969 essay. â€Å"‘Yellow power is just now at the stage of an articulated mood rather than a program—disillusionment and alienation from white America and independence, race pride and self-respect.† Black activism played a fundamental role in the launch of the Asian American civil rights movement, but Asians and Asian Americans influenced black radicals as well. Black activists often cited the writings of China’s communist leader  Mao Zedong. Also, a founding member of the Black Panther Party—Richard Aoki—was Japanese American. A military veteran who spent his early years in an internment camp, Aoki donated weapons to the Black Panthers and trained them in their use. Impact of Internment Like Aoki, a number of Asian American civil rights activists were Japanese American internees or the children of internees. The decision of President Franklin Roosevelt to force more than 110,000 Japanese Americans into concentration camps during World War II had a detrimental impact on the community. Forced into camps based on fears that they still maintained ties to the Japanese government, Japanese Americans attempted to prove that they were authentically American by assimilating, yet  they continued to face discrimination. Speaking out about the racial bias they faced felt risky for some Japanese Americans, given their past treatment by the U.S. government. Laura Pulido, wrote in Black, Brown, Yellow and Left: Radical Activism in Los Angeles: â€Å"Unlike other groups, Japanese Americans were expected to be quiet and behave and thus did not have sanctioned outlets to express the anger and indignation that accompanied their racially subordinated status.† Goals When not only blacks but also Latinos and Asian Americans from various ethnic groups began to share their experiences of oppression, indignation replaced fear about the ramifications of speaking out. Asian Americans on college campuses demanded a curriculum representative of their histories. Activists also sought to prevent gentrification from destroying Asian American neighborhoods. Explained activist Gordon Lee in a 2003  Hyphen  magazine piece called â€Å"The Forgotten Revolution,† â€Å"The more we examined our collective histories, the more we began to find a rich and complex past. And we became outraged at the depths of the economic, racial and gender exploitation that had forced our families into roles as subservient cooks, servants or coolies, garment workers and prostitutes, and which also improperly labeled us as the ‘model minority’ comprised of ‘successful’ businessmen, merchants or professionals.†Ã‚   Students Efforts College campuses provided fertile ground for the movement. Asian Americans at the University of California, Los Angeles launched groups such as the Asian American Political Alliance (AAPA) and Orientals Concerned. A group of Japanese American UCLA students also formed the leftist publication Gidra in 1969. Meanwhile, on the East Coast, branches of AAPA formed at Yale and Columbia. In the Midwest, Asian student groups formed at the University of Illinois, Oberlin College, and the University of Michigan. Recalled Lee: â€Å"By 1970, there were more than 70 campus and†¦community groups with ‘Asian American’ in their name. The term symbolized the new social and political attitudes that were sweeping through communities of color in the United States. It was also a clear break with the name ‘Oriental.’† Outside of college campuses, organizations such as I Wor Kuen and Asian Americans for Action formed on the East Coast. One of the movement’s greatest triumphs was when Asian American students and other students of color participated in strikes in 1968 and 69 at San Francisco State University and the University of California, Berkeley for the development of ethnic studies programs. Students demanded to design the programs and select the faculty who would teach the courses. Today, San Francisco State offers more than 175 courses in its College of Ethnic Studies. At Berkeley, Professor Ronald Takaki helped develop the nation’s first Ph.D. program in comparative ethnic studies. Vietnam and Pan-Asian Identity A challenge of the Asian American civil rights movement from the outset was that Asian Americans identified by ethnic group rather than as a racial group. The Vietnam War changed that. During the war, Asian Americans—Vietnamese or otherwise—faced hostility. Lee said, â€Å"The injustices and racism exposed by the Vietnam War also helped cement a bond between different Asian groups living in America. In the eyes of the United States military, it didn’t matter if you were Vietnamese or Chinese, Cambodian or Laotian, you were a ‘gook,’ and therefore subhuman.† The Movement Ends After the Vietnam War, many radical Asian American groups dissolved. There was no unifying cause to rally around. For Japanese Americans, though, the experience of being interned had left festering wounds. Activists organized to have the federal government apologize for its actions during World War II. In 1976, President Gerald Ford signed Proclamation 4417, in which internment was declared a â€Å"national mistake.† A dozen years later, President Ronald Reagan signed the Civil Liberties Act of 1988, which distributed $20,000 in reparations to surviving internees or their heirs and included an apology from the federal government.

To Kill a Mockingbird The Scottsboro Boys Trail Free Essays

1. The Scottsboro Trials are about when 9 black young men were arrested for assault and later raping two white women on a train coming from Paint Rock, Alabama. Later the court found all nine guilty and they were sentenced to death. We will write a custom essay sample on To Kill a Mockingbird: The Scottsboro Boys Trail or any similar topic only for you Order Now A few years later the public found out that the white women were lying but only one of the men were retried and that one man was sentenced to life in prison for not doing anything. It affected America by showing how the court system was segregation in the 1930’s. 2. My feelings about the Scottsboro trials are all negative. I think this is unjust and unreasonable punishment for the nine black men. They didn’t do anything wrong and the court took the word of two white women which isn’t right. This whole trial was based on lies and racism. 3. The authorities in the Scottsboro trial were totally wrong. They based their accusations on segregation. If it was white men raping white women they would’ve been let off after learning that the women were lying. 4. The authorities obviously based the accusations on racism. Like I said if It were white men raping those women they would’ve let them go. 5. The decision to sentence all the men effected how America viewed black people. It made the ordeal of segregation a bigger situation than it already was. 6. At the end of the trial all were tried and sentenced to either death or life in prison. Later one was released by 1989 the last of the Scottsboro boys died. 7. Starting in the 1880’s the Jim Crow laws were enforced. They were what gave segregation its name. It prevented the races from doing anything together. . The Jim Crow Laws were enacted because of racial disagreement. All the Southern states wanted to limit the freedom of newly freed slaves. 9. The Jim Crow Laws had a selfish purpose. They were created to enforce segregation in schools, transportation, hotels and many more places in the south. 10. The Jim Crow Laws are so ridiculously unconstitutional. They limit colored peoples rights and give the whites everything. 11. The cause of The Great Depression was mostly caused by Black Tuesday also known as the day the stock market crashed. Other reasons consister od the banks failing, people couldn’t purchase across the border, the American economic policy with Europe, and the big drought which caused the dust bowl and made farmers fail. 12. Well the newly elected President Roosevelt did kind of pacts. Help give people jobs and improve the economy. That is what the government did to help the Great Depression heal. 13. Well the Great Depression made it twice as hard for southern blacks. Since they had just got out of slavery they were poor as it is. Most of them still trying to find jobs when the stock market crashed most white owned businesses wouldn’t hire blacks and most of the rest of the businesses weren’t hiring making it impossible to get a job and earn money for there familys. 14. Sharecropping was kind of a rip-off in my opinion. The newly freed slaves would take care of part of a white persons land for a share of the profit. 15. Separate but equal was about keeping the colors apart in two separate â€Å"communities† but giving them equal treatment. How to cite To Kill a Mockingbird: The Scottsboro Boys Trail, Papers

Overview and Analysis of Ethical Consumerism

Question: Write an analytical business report on what ethical consumerism means for businesses? Answer: Introduction This report is on the Rana Plaza garment factory collapse in Bangladesh on 24th April 2013 which killed around 1,138 people and left many children orphaned.This incident was the worst incident in the world which killed so many people. It was found later that Rana Plaza used to source clothes to 28 brands all over the world and few of the famous brands like Primark, Bonmarche, Matalan, Mango, and Benetton. The incident took place because of the poor workplace health and safety standards. These workers became the victims of human rights violations, suffering while others get rich to make fashionable clothes for rich consumers. As per the investigation it was found that the building was illegally extended to eight stories which is one of the reasons for the building to collapse. This incident could have been avoided if the company would have followed the ethical steps to improve the condition of the building and the safety of the employees. And if the officials would have taken correct measurement or action towards the illegal construction of the building the incident of Rana Plaza could have been avoided. Today most of the companies follow ethical way of production and follow all the rules and regulation mentioned by the government to avoid such incidents and to avoid huge fines from the government.(Department of Rural Economy, University of Alberta,2006) Today Ethical consumerism is encouraged and people are concerned about the products they buy, they make sure that the product is not harmful for the environment or society and Ethical consumerism even encourages them to think about how the product is produced and distributed and if it is doing any benefit to the society and environment(Creyer,1997). Overview and analysis of ethical consumerism Ethical consumerism can be defined as practice of purchasing products and services which does not harm the environment or the society. Now days, consumers are buying goods that are ethically sourced, ethically made and ethically distributed. They are more interested to know how and where it is made and if the product environmental friendly. Ethical consumerism encourages ethical production it means the producing recycled product, no child labor or slavery is involved in producing the product and the product should be organic. There has been a rise in the demand of ethical clothing where consumers want human rights clothes and looking for ways to purchase them which is forcing the clothing industries to produce high quality clothes in an ethical way. By following the ethical way of production the company can win the trust of its customers and increase their goodwill in the market. Consumers are looking for more ethical products and they want more information about the product that the y are purchasing, hence the company should make sure that they provide all the details on the product so that they win the trust of the customers and give a good completion to their competitors. The business to make sure that they follow all the ethical ways in the production of the goods or services to avoid any incidents or non ethical issues. (Itv, 2014)The workers of Rana Plaza were forced to work in the damaged building as there was lot of pressure on the management to complete the order from few of the brands in the western countries and the management of the Rana Plaza had no option but to send the workers to complete the orders. This unethical behavior of the companies forces them to follow unethical procedures that results in damages or accidents like Rana Plaza. Few companies due to the rigorous competition tend to cost cutting and shortcuts on safety to make more profit or meet there clients requirements. There were many experiments done on ethical consumerism and it was found that if a company invests in even a small degree of ethical production, buyers will reward it just as much as a company that goes much further in its efforts. With the change in the consumers thinking and buying trend it is now important for the companies to follow the ethical way of working so that it can make profits for a longer time. This is the way how the company can ensure its revenue and increase its profits in future.(Treanor,2014) Detailed review on Co-operative Group Co-operative Group was voted the most ethicalcompany of the past 25 years in UK. It has gone through a rough phase of its carrier but still manages to work ethically and has won trust of the customers. They follow the ethical way of working to make sure that they do no harm to the society and to the environment.(Fisher,2014) The Co-operative Group believes in openness, honesty, social responsibility, caring for others. They believe that no one is perfect in this world and they dont hide their imperfectness and try to overcome it by working hard. They even believe in taking responsibility for their actions and we give their members a say in the way they run their business. They make sure that they are honest in what they do or how they do it. To improve the community they encourage people to take responsibility of their society. They do lot of charity from their profits to help the society to grow. (The Co-operative Group n.d.) Few of the principles that they follow to work ethically are Voluntary and open membership where membership is open for everyone, Democratic member control gives all the members the rights to participate in policy making and electing representative, they follow Member economic participation where all profits are controlled by the members and is used for their benefits, co-operatives always works with Autonomy and have independence even while dealing with the government and other organizations, co-operatives makes sure that they educate and provide training to all their staffs for ethical growth in the company, co-operatives work together with other coà ¢Ã¢â€š ¬Ã¢â‚¬Ëœoperatives to strengthen the co-operative movement as a whole, co-operatives also work to improve and develop the society both locally and internationally.(The Co-operative bank, n.d.) Hence it is very important in todays world to carry on business ethically so that it wins the customers trust that helps in running the business in profit for a long time. There are many companies that try to hide the harmful effect of its product on an individual or on the society or environment and losses customers trust. They are more interested in short term profit where as companies who is interested in long term profit gives out all the information about the product and creates a goodwill and trust among the customers.(Confino,2011) The result of the survey done The result of the survey done at GSM London showed that the consumers buying behavior depends on tastes and preferences which is influenced by cultural, social, personal, and psychological factors. Now a days customers have become more ethical in buying products, they have started thinking of the effects on the society or environment the product may have. And if they find that the product have an unethical effect on the environment then they prefer not to buy the product and they quickly shift to the next product. The survey revealed that people are ready to pay little more for products and services that use ethical way of production. And the consumers are even interested to know how the product that they are buying is produced and if it is produced in an ethical way (Leadingincontext, n.d.). The buying behavior of the consumers even depends on the personal factors, like customers loyalty and satisfaction are the two personal factors that affect the consumers behavior the most. Peopl e are more inclined towards branded products as it holds a symbol of status in the society and hence consumers are ready to pay more for these products. The survey in revealed that Advertisement and Communication can even change the consumers buying behavior. The survey shows that by advertising the product on television or through communication there is an emotional response created among the customers which results in changing the buying behavior (GOMES, 2013).It was even noticed during the survey that the purchasing power and revenue even plays an important role in changing the customers buying behavior. A purchasing power of the individual will have a impact on the buying behavior, for example if a person has less purchasing power or less money for disposal then the consumer will be ready to compromise on the goods and will not think about the ethical and non-ethical consumerism. The survey even shows that lifestyle even affects the consumers buying behavior, like a person who h as a good and balanced lifestyle will prefer organic food and will make sure that he buys products that is produced ethically and it does no harm to the environment or the society (Tallontire, Rentsendorj Blowfield, n.d.) The number of consumers are increasing every day who are willing to buy ethical goods which are produced ethically and does not violate any laws, the consumers are ready to pay more for these products to safe the future of the world. Consumers buying behavior even changes due to the availability of the product or the easy access of the product. Now a days people prefer buying products online where they can easily compare the products and can search for more options. People can today get connected to the world through mobile or internet. Smartphones have made online shopping more accessible and easier; today people are booking products directly from the company through smart phones, hence changing the shopping behavior of the consumers. (Webb, n.d.) Conclusion From the above researches done we can conclude that the Rana Plaza incident happened because of the non-ethical procedures followed by the company. The management forced the workers to work in a poor working condition and the workplace did not have any safety measurements. The workers were forced to work to complete the demand of the clothes in the foreign markets and the management ignored all the unethical productions of these products which lead to such a huge disaster which killed thousands of workers and left many children orphans (Chand, n.d.). The other survey on Co-operative Group revealed that it has gained the trust of the people for last 25 years by following the ethical way of working. The company holds a strong position among its competitors. The survey done shows that the company keeps transparency in its action and never ignores its responsibility. The company even does lot of charity to its society to make a better world for the future. The company even makes sure that they are honest in whatever they do and how they do it. To secure our future and the next generation everyone needs to support Ethical consumerism and make this world a better place to live (Pandey Pandey,2013) Recommendations A company can become more ethical by running the company in more sustainable and ethical manner. The company should have clear ethical objectives set to achieve its goal s and make profits. We all know that business is run to make profits but the profit should be made by following the ethical way.The company should make sure that they make ethical policies and procedures and they strictly follow these policies and procedures at any cost.They should even understand the ethical method of production and the effects of the ethical and non ethical production of goods on the society and environment. By following these ethical steps a company can ensure its profit in future and win the customers trust and loyalty which will help the company in the long run (The consumer factor, n.d.). Reference Burke, J. (2013). Bangladesh factory collapse leaves trail of shattered lives. The Guardian Department of Rural Economy, University of Alberta (2006).Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases. [online] Available From:https://onlinelibrary.wiley.com/doi/10.1111/j.1744-7976.2006.00066.x/abstract;jsessionid=BE4F360BE8409AE0366F9A067ADAF7F5.f03t03?deniedAccessCustomisedMessage=userIsAuthenticated=false [Accessed: 8th April 2015]. Creyer, E. (1997). The influence of firm behavior on purchase intention: do consumers really care about business ethics? [online] Available From: https://www.emeraldinsight.com/doi/abs/10.1108/07363769710185999 [Accessed: 8th April 2015]. Itv (2014).Co-op voted UK's most ethical company of last 25 years. [online] Available From:https://www.itv.com/news/update/2014-08-04/co-op-voted-uks-most-ethical-company-of-last-25-years/ [Accessed: 8th April 2015]. Treanor, J. (2014).Co-operative Group voted most ethical despite scandal and 2.5bn loss. [online] Available From: https://www.theguardian.com/business/2014/aug/04/co-op-most-ethical-company-scandal-loss [Accessed: 8th April 2015]. Fisher, M. (2014). Co-op Group voted UK's 'most ethical' company. [online] Available From:https://www.fruitnet.com/fpj/article/162322/co-op-group-voted-uks-most-ethical-company. [Accessed: 8th April 2015]. The Co-operative Group (n.d.). The Co-operative Group Values and Principles. [online] Available From: https://www.co-operative.coop/corporate/aboutus/The-Co-operative-Group-Values-and-Principles/ [Accessed: 8th April 2015]. The Co-operative bank (n.d.). Introduction. [online] Available From: https://www.co-operativebank.co.uk/aboutus/ourbusiness/ethicalpolicy [Accessed: 8th April 2015]. Confino, M. (2011).What motivates consumers to make ethically conscious decisions? [online] Available From: https://www.theguardian.com/sustainable-business/motivates-consumers-environmental-ethical-decisions [Accessed: 8th April 2015]. Leadingincontext (n.d.). What Does Ethical Consumerism Mean for Business? [online] Available From: https://leadingincontext.com/2012/10/10/what-does-ethical-consumerism-mean-for-business/ [Accessed: 8th April 2015]. GOMES, W. (2013). Reason and responsibility: the Rana Plaza collapse. [online] Available From: https://www.opendemocracy.net/opensecurity/william-gomes/reason-and-responsibility-rana-plaza-collapse [Accessed: 8th April 2015]. Tallontire, A, Rentsendorj, E Blowfield, M (n.d.). ETHICAL CONSUMERS AND ETHICAL TRADE: A REVIEW OF CURRENT LITERATURE. Social and Economic Development Department, NRI Webb, C. (n.d.). How to Change Consumer Behavior Through Advertising. [online] Available From:https://smallbusiness.chron.com/change-consumer-behavior-through-advertising-11281.html [Accessed: 8th April 2015]. Pandey, A. Pandey, M. (2013). IMPACT OF LIFESTYLE ON BRAND PREFERENCE OF BUYER BEHAVIOUR. Abhinav. Volume II, ISSN 2320-0073 The consumer factor (n.d.). The 4 factors influencing consumer behavior. [online] Available From: https://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/ [Accessed: 8th April 2015]. Chand, S. (n.d.). 5 Factors Influencing Consumer Behaviour | Explained. [online] Available From: https://www.yourarticlelibrary.com/products/5-factors-influencing-consumer-behaviour-explained/22163/. [Accessed: 8th April 2015].

Unit 4 M1 Essay Example

Unit 4 M1 Paper Verbal information is when you communicate with a person in front of them for example face to face communication. This is a good way to communicate because you can get the point across more easily and understand the situation much better then over the phone. Telephone is another source of communication. This is when you talk to a client or a person over the phone and communicate about something. This is a good way because if someone lives very far you could communicate with them over the phone. Verbal communicating is the best way as you could understand the better for example when a teacher speaks to a student it is easier for them to understand as it is a face to face communication. Written information Writing is another way to communicate with people these are word that are written on a paper. There are different way of written communication for example graphs and diagrams that tell you different information. These could be easier to understand on paper instead of phones. It wash wood heath school teacher provide students with written information about the work because this much easier to understand and could follow what they have to do on the paper Multimedia information Multimedia can be in a made up of a lot of media in one for example texting, phone calls and emails these are different way of multimedia communication. Multimedia can also be interactive media this like video games and cd ROMs and more. Washwood heath school use a lot of different multimedia sources to let everyone communicate. We will write a custom essay sample on Unit 4 M1 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unit 4 M1 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unit 4 M1 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Teachers send each other emails so they can keep in touch and communicate. They also use assembles where they use presentation to communicate with staff and tell them information that they need to no. Onscreen information Information can be presented on a big screen. This can be showed on TVs, big screens, audio and videos and many more. In washwood heaths school teacher produce presentation on a big screen so students can read it and understand their task and gain information to help them. Web based information Web based information displays many benefits of multimedia technology. No there is a link of internet everywhere. This is an advantage because you can get information from anywhere and everywhere. Washwood school student can access their school information on moodle so student can use their information to complete their school work. Updating knowledge It is important that a business keep themselves up to dates with the changes going in the market there business is in. information must be found so a business know how they are developing in the market. They will need see how the market is changing over time. The business needs to know how the economy is and what new laws and regulation are in placed by the government. At washwood heath school make sure they update their students and employees so if there was an emergency they would have the correct details. Informing future development If a business that does not stick to it environment it may fall back behind their competitors. A business will need to research on their products and see if they sell before they start to buy the product and sell them in their business. washwood heath school has to research on a new subject before they decide to introduce them to the school. They will need to ask students if they will be interested in the subjects that are gone reduce and what advantage will it be if they introduce it. Strategic direction and swot analysis Strategic management is the process by which organisations determine their purpose, objective and desired level of attainment. It helps an organisation decide on actions for achieving these objectives in appropriate timescale, and requires information through both internal and external means. A SWOT analysis is use for auditing an organisation and its environment. Washwood heath Technology College has strategic management which manages the objectives of the school for the students and the staff member in there. Swot strengths, weaknesses, opportunities and threat Strength: the strength can be a new product lunched by a business. Where the business is set and located. Also this can be the quality processes and also procedures;it can also be any other aspect that you can include value to the business. The muscle of wash wood heath Technology College is the courses or the subjects introduced by the school. It can also be the location where the school is placed. There is a large sum of the community living which is surrounding the school which means it is easily accessible for the people to make it. The strength can be the quality of the education the school gives and allows the students for re-takes of their gcses exams so they can give it another go. Weaknesses The weaknesses of a business can be the need of the marketing expertise. Another weakness can be undifferentiated products or even services like if the product is not improved than the competitors or it is just the same and the competitors then it is a weakness. The place of the business if it is not in a suitable position can be a weakness for the business. If the business has poor good service, then it is a weakness for the industry. A damaged reputation of the business can lead the business decreasing. If wash wood heath school has a broken reputation in the community then there will not be enough students in the school. OPPORTUNITIES: A business should have a developing market like internet selling products on the internet. There should be mergers, joint ventures or strategic alliances. A business can have an opportunity by moving into new market segments that offer improved profits. If a new international market is introduced it will be a greater opportunity. A market vacated by an ineffective competitor is one great opportunity. Washwood heath Technology College can have its local site and develop more interest in other people so more students move to that school. THREAT: A threat is a new competitor in the home market. Price wars with the competitors are threats. A competitor with an innovative product or service. Competitors having superior access to channels of distribution are a threat. If taxation is introduced on a product or service it’s like a threat. If washwood heath technology college is closed by the government due to some issues that is a threat. If more schools are opened in the same community that is a threat to the school. Offering competitive insight: A business needs to be aware of what their competitors are doing, to make sure they do not fall behind and loose sales and market shares. Regular research is very useful as it keeps one updated with the competitor’s sales. Some large businesses have a section of their marketing departments dedicated to analysing competitor activity. Washwood heath Technology College has a chart which compares the results of their school with the other schools around. Washwood heath knows if their competitors have done better than them or not. Communicating sales promotion: Businesses use a variety of information and methods to communicate sales promotions to customers. They place information about products, services and special offers on their websites and have newspaper and journal adverts, and television and radio adverts. Good market research information will offer an insight into the behaviour patterns of the customers and their buying motivation. Information can help businesses to promote their goods. Washwood heath Technology College collects information about the results of the other schools as it helps them a lot. They try to improve their standards according to that information. Inviting support for activities: Information is also required and needs to be communicated in order to support business activities. The support has to come from inside and outside the organisations. For example, the business may wish to change the way it operates to it make more efficient; this must have support of the workforce. Clear information will have to be given to the staff, explaining why the business needs to move in this direction. Washwood heath Technology College informs the staff about all the changes taking place in the school. The school takes support from inside and outside the business. The teachers and every member in their helps out. The external support is also taken. SOURCES OF INFORMATION: Internal sources: Internal information is the information which is already present in the school. Internal information could come from a variety of sources within the organisation. A lot of departments will store information about the members in their department. Washwood heath Technology College stores information about the students who had been studying in the school before. It keeps a record of all the teachers what subject they have been teaching and what day they started school and when did they leave school. For example: Finance: Finance will have wealth of information relating to company performance, such as profit and loss figures, the balance sheet, cash flow information and the costs of running the business. Washwood heath technology college has a record of how good their results have been and what benefits have they got with that. Sales departments: Sales departments will often store information about customers, as well as sales records for the organisations existing products and services. Washwood heath Technology College has information stored about its old staff. Human resources: Human resources can provide information about the staffing and training within the organisation, such as staff turnover, number of employees, skills available, training needs and projections for future employment. Washood heath Technology College has some demands before hiring staff like the skills and that. Production: Production will be able to give details of production costs, along with past and possible future levels of production. This gives details of the sort of results produced at washwood heath Technology College. Marketing: Marketing can give information about the results of research undertaken by the company, the success of previous marketing campaigns and promotional activities, as well as information about the market the organisation currently operates within. Washwood heath technology college has information about how well they have done compare to the other schools around. Customer services: Customer services can tell you what customers think about the business and give you information on how customers have responded to existing products and services. Washwood heath Technology College responds to the needs of the community and the pupils of the school. External resources: External resources are the resources used from outside the business. The information which is brought from outside or which already does not exist in the business. External data exists in the form of published materials, collected by someone else outside the company. FOR EXAMPLE: Government resources: They are supplied by, among others, the ONS (office of national statistics), the DTI (department of trade and industry), and the OECD (organisation for economic development). The government sources are useful for wash wood heath technology college, they can find out the results for other schools and the skills other schools are using so compare to them they can do better. Trade groupings: Trade groupings are groups of businesses from the same industry or marketplaces that provide a service to representatives of their industry. They can act as pressure groups to initiate positive change for their industry. They also publish trade journals. These are published by leaders in the industry. This can help washwood heath Technology College find out about management of the schools and what their school is lacking and what can they do to do better.

Friends and Amici

Friends and Amici Friends and Amici Friends and Amici By Maeve Maddox English boasts numerous words to convey aspects of friendship. Some are Germanic in origin and others, Latin. An early Old English word for friend was freond. The Beowulf poet tells us that Heorot (Hrothgar’s hall) was filled with friends: Heorot innan wà ¦s freondum afylled. The opposite of Old English freond was feond: â€Å"enemy.† In modern English, the word that initially referred to a human foe has developed into the word fiend: â€Å"an evil spirit.† In the most general sense, a friend is â€Å"a person with whom one has developed a close and informal relationship of mutual trust and intimacy.† In specific contexts, friend can refer to an ally in war, the supporter of a cause, or, with a capital, a Quaker (member of the religious Society of Friends). The adjective for friend is friendly: â€Å"characteristic of or befitting a friend or friends; that expresses or is indicative of friendship or a kind and helpful attitude.† Friendly is also used as a noun to mean â€Å"an ally.† In US colonial times, â€Å"a friendly† was an indigenous person who was on peaceful terms with the settlers. In modern military parlance, friendlies are troops on the side of one’s own forces or those of one’s allies. The abstract noun for the state of being a friend is friendship. The use of friend as a verb to describe the adding of a person to a list of social media contacts (dating from 2004) is still regarded as a barbarism by many English speakers, but friend was used as a verb as early as the 13th century. For several centuries, the verb befriend was in more common use, but the modern use of friend and unfriend as verbs is idiomatic. The use of friend in the context of social media does not negate the usefulness of befriend to refer to a genuine personal contact in which one person helps another. The Latin word for friend, amicus (plural, amici), has given English several additional words to convey cordial feelings: amiability noun: quality of being friendly amiable adjective: friendly amiably adverb: in a friendly manner amicability noun: friendliness amicable adjective: done in a friendly spirit amicably adverb: in a friendly manner amity noun: friendly relations, especially of a public character The legal term amicus curiae  (plural, amici curiae), literally â€Å"friend of the court,† refers to a person or group that is not a party to a lawsuit, but has a strong interest in the matter. An amicus curiae will petition the court for permission to submit a brief in the action with the intent of influencing the courts decision. A brief is a written statement that explains one sides legal and factual arguments. The brief submitted to the court by an amicus curiae is called â€Å"an amicus brief.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)Social vs. Societal20 Slang Terms for Law Enforcement Personnel