Starbucks Brand Marketing - 1169 Words

Brand Review The original Starbucks opened in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. The original Starbucks location was at 2000 Western Avenue from 1971-1976. That store then moved to 1912 Pike Place; it is still open. During their first year of operation, they purchased green coffee beans from Peet s, and then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, advised that the company sell coffee and espresso†¦show more content†¦In the mid-1990 s Starbucks developed an unsuccessful carbonated coffee flavored soda called Mazagran. Starbucks has special beverages for the holiday season like the Gingerbread Latte,Peppermint Mocha and Eggnog Latte, as well as Christmas Blend whole bean coffee, which is a blend of Asia/Pacific coffees and aged Indonesian beans. Starbucks also packages the same blend of beans in a Holiday Blend bag, for those who do not celebrate Christmas. Starbucks supplements the beverage offerings with pastries, salads, cold sandwiches, hot panini, coffee merchandise and at-home brewing equipment, bagged or scooped coffee beans and, in some regions, pre-made hot breakfast muffin sandwiches. The logo is a twin-tailed mermaid (the siren of Greek mythology). The logo has been streamlined over the years. In the first version, the Starbucks siren was topless and had a fully-visible double fish tail. In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle s Pike Place Market and on certain coffee bags. At the beginning of September 2006, Starbucks temporarily reintroduced its original brown logo on paper hot drink cups. Starbucks has stated that this was done to show the companyShow MoreRelatedMarketing Analysis : Starbucks Brand Equity1427 Words   |  6 PagesPart A: Subjects Starbucks is legendary for its cold and hot beverages it presents to its patrons; though, the product is accessible and valuable to practically all, it is essential to construct the exploration on a specific bracket of individuals while attempting to quantify the corporation’s brand equity. The soundest target population will be the male and females ages alternating from 25 to 44 years since it encompasses the larger amount of the target market. These people are distinguished byRead MoreTarget Market Segments1229 Words   |  5 Pagesdifferent market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the m all, hotel, restaurant and college. Starbucks coffee’s psychographic segmentationRead MoreMarketing Strategy Of The Coffee Industry Essay1448 Words   |  6 PagesDatabase Marketing Intro The advancement of technology has allowed brands the opportunities improve its marketing strategy and performance. Certain brands have adapted to emerging trends to improve marketing efforts. â€Å"Fifty-seven percent do not use a centralized database to track and analyze their marketing campaigns† (Jeffery 2010 pg. 6). This statistic presents distinct advantages for certain brands that are willing to use its data to improve its marketing efforts. The effective use of databaseRead MoreStarbucks : An Ideal Form Of Communication1024 Words   |  5 Pages It can be assumed that consumers always have a cellphone nearby which allows mobile marketing to be pervasive (Kotler, Keller 2016). Consumers have the option to download the Starbucks app where they can register for Starbucks Rewards. The rewards program can only be used by downloading the phone app. The app allows customers to pay by phone, pre-order menu items, receive free drinks, coupons, and in store refills. The app can send notifications to the consumer when they qualify for rewards orRead MoreB2b And B2b Business Activities1542 Words   |  7 PagesAn example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companiesRead MoreStarbucks Case Study Analysis1304 Words   |  6 PagesCase Study Analysis: Starbucks: Delivering Customer Service Anitra Joiner Marketing 300C.1 Dr. Laura Pogue May 29, 2011 Specialty-coffeehouse culture is well interwoven into the fabric of American society at this point and we can thank Starbucks for ushering in the phenomenon. Back when three coffee connoisseurs assembled to open the first Starbucks store in Seattle, I’m sure they could not imagine its behemoth future. With the vision of Howard Schultz, Starbucks has grown to become oneRead MoreMarketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price854 Words   |  4 PagesIn the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Ins titute of Marketing, 2009). MarketingRead MoreThe Starbucks Corporations Marketing Strategy1293 Words   |  5 PagesStarbucks Marketing Strategy: The Starbuck Corporation is considered as the one of the leading firms across the globe in specialty coffee consumption. Since its inception and launch in a market in Seattle, Washington, the company has developed to extent with which it offers quality premium coffees with an excellent level of customer service and at reasonable prices worldwide. The growth and profitability of this company is attributed to its development and use of an effective marketing strategyRead MoreB2b And B2b Business Activities1300 Words   |  6 PagesAn example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marke ting strategies of the two types of companiesRead MoreStarbucks : The Entry Of Starbucks923 Words   |  4 PagesThe entry of Starbucks in Australia began in July 2000. The Starbucks Australia is a wholly owned subsidiary as a joint venture between Markus Hofer and Starbucks Coffee International, subsequently licensed its local chain to the Withers Group, which operates 7-Eleven in Australia. Began selling espressos, frappuccino, and filtered coffee from its first store in Sydney’s Central Business District (CBD). The company was facing difficulties in the Australian cafà © market. However, the company aggressively

History of the Asian American Civil Rights Movement

During the Asian American civil rights movement of the 1960s and 70s, activists fought for the development of ethnic studies programs in universities, an end to the Vietnam War, and reparations for Japanese Americans forced into  internment camps during World War II. The movement had come to a close by the late 1980s. The Birth of Yellow Power By watching African Americans expose institutional racism and government hypocrisy, Asian Americans began to identify how they, too, had faced discrimination in the United States. â€Å"The ‘black power’ movement caused many Asian Americans to question themselves,† wrote Amy Uyematsu in â€Å"The Emergence of Yellow Power,† a 1969 essay. â€Å"‘Yellow power is just now at the stage of an articulated mood rather than a program—disillusionment and alienation from white America and independence, race pride and self-respect.† Black activism played a fundamental role in the launch of the Asian American civil rights movement, but Asians and Asian Americans influenced black radicals as well. Black activists often cited the writings of China’s communist leader  Mao Zedong. Also, a founding member of the Black Panther Party—Richard Aoki—was Japanese American. A military veteran who spent his early years in an internment camp, Aoki donated weapons to the Black Panthers and trained them in their use. Impact of Internment Like Aoki, a number of Asian American civil rights activists were Japanese American internees or the children of internees. The decision of President Franklin Roosevelt to force more than 110,000 Japanese Americans into concentration camps during World War II had a detrimental impact on the community. Forced into camps based on fears that they still maintained ties to the Japanese government, Japanese Americans attempted to prove that they were authentically American by assimilating, yet  they continued to face discrimination. Speaking out about the racial bias they faced felt risky for some Japanese Americans, given their past treatment by the U.S. government. Laura Pulido, wrote in Black, Brown, Yellow and Left: Radical Activism in Los Angeles: â€Å"Unlike other groups, Japanese Americans were expected to be quiet and behave and thus did not have sanctioned outlets to express the anger and indignation that accompanied their racially subordinated status.† Goals When not only blacks but also Latinos and Asian Americans from various ethnic groups began to share their experiences of oppression, indignation replaced fear about the ramifications of speaking out. Asian Americans on college campuses demanded a curriculum representative of their histories. Activists also sought to prevent gentrification from destroying Asian American neighborhoods. Explained activist Gordon Lee in a 2003  Hyphen  magazine piece called â€Å"The Forgotten Revolution,† â€Å"The more we examined our collective histories, the more we began to find a rich and complex past. And we became outraged at the depths of the economic, racial and gender exploitation that had forced our families into roles as subservient cooks, servants or coolies, garment workers and prostitutes, and which also improperly labeled us as the ‘model minority’ comprised of ‘successful’ businessmen, merchants or professionals.†Ã‚   Students Efforts College campuses provided fertile ground for the movement. Asian Americans at the University of California, Los Angeles launched groups such as the Asian American Political Alliance (AAPA) and Orientals Concerned. A group of Japanese American UCLA students also formed the leftist publication Gidra in 1969. Meanwhile, on the East Coast, branches of AAPA formed at Yale and Columbia. In the Midwest, Asian student groups formed at the University of Illinois, Oberlin College, and the University of Michigan. Recalled Lee: â€Å"By 1970, there were more than 70 campus and†¦community groups with ‘Asian American’ in their name. The term symbolized the new social and political attitudes that were sweeping through communities of color in the United States. It was also a clear break with the name ‘Oriental.’† Outside of college campuses, organizations such as I Wor Kuen and Asian Americans for Action formed on the East Coast. One of the movement’s greatest triumphs was when Asian American students and other students of color participated in strikes in 1968 and 69 at San Francisco State University and the University of California, Berkeley for the development of ethnic studies programs. Students demanded to design the programs and select the faculty who would teach the courses. Today, San Francisco State offers more than 175 courses in its College of Ethnic Studies. At Berkeley, Professor Ronald Takaki helped develop the nation’s first Ph.D. program in comparative ethnic studies. Vietnam and Pan-Asian Identity A challenge of the Asian American civil rights movement from the outset was that Asian Americans identified by ethnic group rather than as a racial group. The Vietnam War changed that. During the war, Asian Americans—Vietnamese or otherwise—faced hostility. Lee said, â€Å"The injustices and racism exposed by the Vietnam War also helped cement a bond between different Asian groups living in America. In the eyes of the United States military, it didn’t matter if you were Vietnamese or Chinese, Cambodian or Laotian, you were a ‘gook,’ and therefore subhuman.† The Movement Ends After the Vietnam War, many radical Asian American groups dissolved. There was no unifying cause to rally around. For Japanese Americans, though, the experience of being interned had left festering wounds. Activists organized to have the federal government apologize for its actions during World War II. In 1976, President Gerald Ford signed Proclamation 4417, in which internment was declared a â€Å"national mistake.† A dozen years later, President Ronald Reagan signed the Civil Liberties Act of 1988, which distributed $20,000 in reparations to surviving internees or their heirs and included an apology from the federal government.

To Kill a Mockingbird The Scottsboro Boys Trail Free Essays

1. The Scottsboro Trials are about when 9 black young men were arrested for assault and later raping two white women on a train coming from Paint Rock, Alabama. Later the court found all nine guilty and they were sentenced to death. We will write a custom essay sample on To Kill a Mockingbird: The Scottsboro Boys Trail or any similar topic only for you Order Now A few years later the public found out that the white women were lying but only one of the men were retried and that one man was sentenced to life in prison for not doing anything. It affected America by showing how the court system was segregation in the 1930’s. 2. My feelings about the Scottsboro trials are all negative. I think this is unjust and unreasonable punishment for the nine black men. They didn’t do anything wrong and the court took the word of two white women which isn’t right. This whole trial was based on lies and racism. 3. The authorities in the Scottsboro trial were totally wrong. They based their accusations on segregation. If it was white men raping white women they would’ve been let off after learning that the women were lying. 4. The authorities obviously based the accusations on racism. Like I said if It were white men raping those women they would’ve let them go. 5. The decision to sentence all the men effected how America viewed black people. It made the ordeal of segregation a bigger situation than it already was. 6. At the end of the trial all were tried and sentenced to either death or life in prison. Later one was released by 1989 the last of the Scottsboro boys died. 7. Starting in the 1880’s the Jim Crow laws were enforced. They were what gave segregation its name. It prevented the races from doing anything together. . The Jim Crow Laws were enacted because of racial disagreement. All the Southern states wanted to limit the freedom of newly freed slaves. 9. The Jim Crow Laws had a selfish purpose. They were created to enforce segregation in schools, transportation, hotels and many more places in the south. 10. The Jim Crow Laws are so ridiculously unconstitutional. They limit colored peoples rights and give the whites everything. 11. The cause of The Great Depression was mostly caused by Black Tuesday also known as the day the stock market crashed. Other reasons consister od the banks failing, people couldn’t purchase across the border, the American economic policy with Europe, and the big drought which caused the dust bowl and made farmers fail. 12. Well the newly elected President Roosevelt did kind of pacts. Help give people jobs and improve the economy. That is what the government did to help the Great Depression heal. 13. Well the Great Depression made it twice as hard for southern blacks. Since they had just got out of slavery they were poor as it is. Most of them still trying to find jobs when the stock market crashed most white owned businesses wouldn’t hire blacks and most of the rest of the businesses weren’t hiring making it impossible to get a job and earn money for there familys. 14. Sharecropping was kind of a rip-off in my opinion. The newly freed slaves would take care of part of a white persons land for a share of the profit. 15. Separate but equal was about keeping the colors apart in two separate â€Å"communities† but giving them equal treatment. How to cite To Kill a Mockingbird: The Scottsboro Boys Trail, Papers

Overview and Analysis of Ethical Consumerism

Question: Write an analytical business report on what ethical consumerism means for businesses? Answer: Introduction This report is on the Rana Plaza garment factory collapse in Bangladesh on 24th April 2013 which killed around 1,138 people and left many children orphaned.This incident was the worst incident in the world which killed so many people. It was found later that Rana Plaza used to source clothes to 28 brands all over the world and few of the famous brands like Primark, Bonmarche, Matalan, Mango, and Benetton. The incident took place because of the poor workplace health and safety standards. These workers became the victims of human rights violations, suffering while others get rich to make fashionable clothes for rich consumers. As per the investigation it was found that the building was illegally extended to eight stories which is one of the reasons for the building to collapse. This incident could have been avoided if the company would have followed the ethical steps to improve the condition of the building and the safety of the employees. And if the officials would have taken correct measurement or action towards the illegal construction of the building the incident of Rana Plaza could have been avoided. Today most of the companies follow ethical way of production and follow all the rules and regulation mentioned by the government to avoid such incidents and to avoid huge fines from the government.(Department of Rural Economy, University of Alberta,2006) Today Ethical consumerism is encouraged and people are concerned about the products they buy, they make sure that the product is not harmful for the environment or society and Ethical consumerism even encourages them to think about how the product is produced and distributed and if it is doing any benefit to the society and environment(Creyer,1997). Overview and analysis of ethical consumerism Ethical consumerism can be defined as practice of purchasing products and services which does not harm the environment or the society. Now days, consumers are buying goods that are ethically sourced, ethically made and ethically distributed. They are more interested to know how and where it is made and if the product environmental friendly. Ethical consumerism encourages ethical production it means the producing recycled product, no child labor or slavery is involved in producing the product and the product should be organic. There has been a rise in the demand of ethical clothing where consumers want human rights clothes and looking for ways to purchase them which is forcing the clothing industries to produce high quality clothes in an ethical way. By following the ethical way of production the company can win the trust of its customers and increase their goodwill in the market. Consumers are looking for more ethical products and they want more information about the product that the y are purchasing, hence the company should make sure that they provide all the details on the product so that they win the trust of the customers and give a good completion to their competitors. The business to make sure that they follow all the ethical ways in the production of the goods or services to avoid any incidents or non ethical issues. (Itv, 2014)The workers of Rana Plaza were forced to work in the damaged building as there was lot of pressure on the management to complete the order from few of the brands in the western countries and the management of the Rana Plaza had no option but to send the workers to complete the orders. This unethical behavior of the companies forces them to follow unethical procedures that results in damages or accidents like Rana Plaza. Few companies due to the rigorous competition tend to cost cutting and shortcuts on safety to make more profit or meet there clients requirements. There were many experiments done on ethical consumerism and it was found that if a company invests in even a small degree of ethical production, buyers will reward it just as much as a company that goes much further in its efforts. With the change in the consumers thinking and buying trend it is now important for the companies to follow the ethical way of working so that it can make profits for a longer time. This is the way how the company can ensure its revenue and increase its profits in future.(Treanor,2014) Detailed review on Co-operative Group Co-operative Group was voted the most ethicalcompany of the past 25 years in UK. It has gone through a rough phase of its carrier but still manages to work ethically and has won trust of the customers. They follow the ethical way of working to make sure that they do no harm to the society and to the environment.(Fisher,2014) The Co-operative Group believes in openness, honesty, social responsibility, caring for others. They believe that no one is perfect in this world and they dont hide their imperfectness and try to overcome it by working hard. They even believe in taking responsibility for their actions and we give their members a say in the way they run their business. They make sure that they are honest in what they do or how they do it. To improve the community they encourage people to take responsibility of their society. They do lot of charity from their profits to help the society to grow. (The Co-operative Group n.d.) Few of the principles that they follow to work ethically are Voluntary and open membership where membership is open for everyone, Democratic member control gives all the members the rights to participate in policy making and electing representative, they follow Member economic participation where all profits are controlled by the members and is used for their benefits, co-operatives always works with Autonomy and have independence even while dealing with the government and other organizations, co-operatives makes sure that they educate and provide training to all their staffs for ethical growth in the company, co-operatives work together with other coà ¢Ã¢â€š ¬Ã¢â‚¬Ëœoperatives to strengthen the co-operative movement as a whole, co-operatives also work to improve and develop the society both locally and internationally.(The Co-operative bank, n.d.) Hence it is very important in todays world to carry on business ethically so that it wins the customers trust that helps in running the business in profit for a long time. There are many companies that try to hide the harmful effect of its product on an individual or on the society or environment and losses customers trust. They are more interested in short term profit where as companies who is interested in long term profit gives out all the information about the product and creates a goodwill and trust among the customers.(Confino,2011) The result of the survey done The result of the survey done at GSM London showed that the consumers buying behavior depends on tastes and preferences which is influenced by cultural, social, personal, and psychological factors. Now a days customers have become more ethical in buying products, they have started thinking of the effects on the society or environment the product may have. And if they find that the product have an unethical effect on the environment then they prefer not to buy the product and they quickly shift to the next product. The survey revealed that people are ready to pay little more for products and services that use ethical way of production. And the consumers are even interested to know how the product that they are buying is produced and if it is produced in an ethical way (Leadingincontext, n.d.). The buying behavior of the consumers even depends on the personal factors, like customers loyalty and satisfaction are the two personal factors that affect the consumers behavior the most. Peopl e are more inclined towards branded products as it holds a symbol of status in the society and hence consumers are ready to pay more for these products. The survey in revealed that Advertisement and Communication can even change the consumers buying behavior. The survey shows that by advertising the product on television or through communication there is an emotional response created among the customers which results in changing the buying behavior (GOMES, 2013).It was even noticed during the survey that the purchasing power and revenue even plays an important role in changing the customers buying behavior. A purchasing power of the individual will have a impact on the buying behavior, for example if a person has less purchasing power or less money for disposal then the consumer will be ready to compromise on the goods and will not think about the ethical and non-ethical consumerism. The survey even shows that lifestyle even affects the consumers buying behavior, like a person who h as a good and balanced lifestyle will prefer organic food and will make sure that he buys products that is produced ethically and it does no harm to the environment or the society (Tallontire, Rentsendorj Blowfield, n.d.) The number of consumers are increasing every day who are willing to buy ethical goods which are produced ethically and does not violate any laws, the consumers are ready to pay more for these products to safe the future of the world. Consumers buying behavior even changes due to the availability of the product or the easy access of the product. Now a days people prefer buying products online where they can easily compare the products and can search for more options. People can today get connected to the world through mobile or internet. Smartphones have made online shopping more accessible and easier; today people are booking products directly from the company through smart phones, hence changing the shopping behavior of the consumers. (Webb, n.d.) Conclusion From the above researches done we can conclude that the Rana Plaza incident happened because of the non-ethical procedures followed by the company. The management forced the workers to work in a poor working condition and the workplace did not have any safety measurements. The workers were forced to work to complete the demand of the clothes in the foreign markets and the management ignored all the unethical productions of these products which lead to such a huge disaster which killed thousands of workers and left many children orphans (Chand, n.d.). The other survey on Co-operative Group revealed that it has gained the trust of the people for last 25 years by following the ethical way of working. The company holds a strong position among its competitors. The survey done shows that the company keeps transparency in its action and never ignores its responsibility. The company even does lot of charity to its society to make a better world for the future. The company even makes sure that they are honest in whatever they do and how they do it. To secure our future and the next generation everyone needs to support Ethical consumerism and make this world a better place to live (Pandey Pandey,2013) Recommendations A company can become more ethical by running the company in more sustainable and ethical manner. The company should have clear ethical objectives set to achieve its goal s and make profits. We all know that business is run to make profits but the profit should be made by following the ethical way.The company should make sure that they make ethical policies and procedures and they strictly follow these policies and procedures at any cost.They should even understand the ethical method of production and the effects of the ethical and non ethical production of goods on the society and environment. By following these ethical steps a company can ensure its profit in future and win the customers trust and loyalty which will help the company in the long run (The consumer factor, n.d.). Reference Burke, J. (2013). Bangladesh factory collapse leaves trail of shattered lives. The Guardian Department of Rural Economy, University of Alberta (2006).Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases. [online] Available From:https://onlinelibrary.wiley.com/doi/10.1111/j.1744-7976.2006.00066.x/abstract;jsessionid=BE4F360BE8409AE0366F9A067ADAF7F5.f03t03?deniedAccessCustomisedMessage=userIsAuthenticated=false [Accessed: 8th April 2015]. Creyer, E. (1997). The influence of firm behavior on purchase intention: do consumers really care about business ethics? [online] Available From: https://www.emeraldinsight.com/doi/abs/10.1108/07363769710185999 [Accessed: 8th April 2015]. Itv (2014).Co-op voted UK's most ethical company of last 25 years. [online] Available From:https://www.itv.com/news/update/2014-08-04/co-op-voted-uks-most-ethical-company-of-last-25-years/ [Accessed: 8th April 2015]. Treanor, J. (2014).Co-operative Group voted most ethical despite scandal and 2.5bn loss. [online] Available From: https://www.theguardian.com/business/2014/aug/04/co-op-most-ethical-company-scandal-loss [Accessed: 8th April 2015]. Fisher, M. (2014). Co-op Group voted UK's 'most ethical' company. [online] Available From:https://www.fruitnet.com/fpj/article/162322/co-op-group-voted-uks-most-ethical-company. [Accessed: 8th April 2015]. The Co-operative Group (n.d.). The Co-operative Group Values and Principles. [online] Available From: https://www.co-operative.coop/corporate/aboutus/The-Co-operative-Group-Values-and-Principles/ [Accessed: 8th April 2015]. The Co-operative bank (n.d.). Introduction. [online] Available From: https://www.co-operativebank.co.uk/aboutus/ourbusiness/ethicalpolicy [Accessed: 8th April 2015]. Confino, M. (2011).What motivates consumers to make ethically conscious decisions? [online] Available From: https://www.theguardian.com/sustainable-business/motivates-consumers-environmental-ethical-decisions [Accessed: 8th April 2015]. Leadingincontext (n.d.). What Does Ethical Consumerism Mean for Business? [online] Available From: https://leadingincontext.com/2012/10/10/what-does-ethical-consumerism-mean-for-business/ [Accessed: 8th April 2015]. GOMES, W. (2013). Reason and responsibility: the Rana Plaza collapse. [online] Available From: https://www.opendemocracy.net/opensecurity/william-gomes/reason-and-responsibility-rana-plaza-collapse [Accessed: 8th April 2015]. Tallontire, A, Rentsendorj, E Blowfield, M (n.d.). ETHICAL CONSUMERS AND ETHICAL TRADE: A REVIEW OF CURRENT LITERATURE. Social and Economic Development Department, NRI Webb, C. (n.d.). How to Change Consumer Behavior Through Advertising. [online] Available From:https://smallbusiness.chron.com/change-consumer-behavior-through-advertising-11281.html [Accessed: 8th April 2015]. Pandey, A. Pandey, M. (2013). IMPACT OF LIFESTYLE ON BRAND PREFERENCE OF BUYER BEHAVIOUR. Abhinav. Volume II, ISSN 2320-0073 The consumer factor (n.d.). The 4 factors influencing consumer behavior. [online] Available From: https://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/ [Accessed: 8th April 2015]. Chand, S. (n.d.). 5 Factors Influencing Consumer Behaviour | Explained. [online] Available From: https://www.yourarticlelibrary.com/products/5-factors-influencing-consumer-behaviour-explained/22163/. [Accessed: 8th April 2015].