Research methods Essay Example | Topics and Well Written Essays - 750 words - 1

Exploration strategies - Essay Example Burnout at work can occur for various reasons and in various conditions. It typically happens when individuals are giving a lot at their work environment and accepting next to no consequently. The little return could be the nonappearance of thanks, prizes, and social associations (Schaufeli and Enzmann, 1998) Research recommend that negative evaluations at work for the most part lead to a phase where representatives begin feeling burnout and experience the ill effects of the idea that they can’t offer any longer to their occupations. The negative examinations could be from chiefs just as associates. Representatives get a handle on left from rest of the working environment partners after such examination and feel let down.(Kohan and Mazmanian, 2003) One of the explores in human help division growing 5 years and including 2,391 workers from all pieces of the callings discovered some fascinating realities about work copy out. The exploration found that there can be three kinds of work burnout; they are identified with work, client, and individual life. A few callings had work burnout because of office related remaining burden and stress, others calling in which communication with clients was immediate and regular routine had client related burnout, last however not the least; individual burnout occurs in all callings of human help division. The examination likewise discovered a few punishments because of burnout which included poor state of being, low employment fulfillment and non-participation at work. These results ran from passionate to physical harm contingent upon the circumstance. (Borritz et al., 2006) It is prominent that the issues at work environment are brought about by additional outstanding task at hand as well as by less gratefulness and low feeling of achievement. This generally prompts mental issues, as a rule people quit their employments or take early retirement so as to get their life back. (Bottom, 1993) It was clarified in an examinati on the passionate depletion is one of the key reasons why individuals feel burnout at occupations. Associations neglect to understand that

A financial Case Study of Sovereign Lodge

The Sovereign Lodge is an old, however great kept up assets that has changed proprietorship a few times over the mature ages. It has no eating house or cantina. It is situated as a mid-value, great quality â€Å" finish † resort Lodge. The Sovereign Lodge is detached during the skiing season. It opens on December 2 and shuts the last twenty-four hours of March. The ski mountain it serves works on a permit from the region which permits just 120 yearss of activity for every twelvemonth. Every one of the 50 suites in the east wing rents for $ 15 for singular tenure or $ 20 for double occupancy. The west wing of the Lodge has 30 suites, all of which have sensational places of the skiing slants, the mountains, and the unassuming community. Board in this wing rent for $ 20 and $ 25 for individual or double occupancy, severally. The mean tenure rate during the season is roughly 80 % ( ordinarily, the Lodge is full on ends of the week and standards 50 to 60 suites involved on hebdomad darks. ) The proportion of individual versus double occupancy is 2:8, on standard. Working ramifications for the last money related twelvemonth are appeared in Exhibit 1. Mr. Kacheck, the chief of the Lodge, is worried about the slow time of year months, which show losingss every month and chop down the high overall gains detailed during the season. He has proposed to the owners, who obtained the Lodge simply at the terminal of the 2006 season, that to chop down the slow time of year losingss, they should hold to keep up the west wing of the Lodge runing all year. He appraises the mean occupancy rate for the slow time of year to be between 20 % and 40 % for the accompanying not many mature ages. Kacheck estimations that with cautious taking care of the slow time of year support a 40 % occupancy rate for the 30 suites during the slow time of year would be considerably more likely if the owners would execute $ 4,000 for commercial every twelvemonth ( $ 500 for every one of 8 months ) . There is no grounds to bespeak that the 2:8 proportion of individual versus duplic ates would be diverse during the parity of the twelvemonth or in the great beyond. Ratess, all things considered, would hold to be radically decreased. Present projects are to chop down them to $ 10 and $ 15 for singles and duplicates. The chief ‘s wage is paid more than a year. He goes about as an overseer of the establishments during the slow time of year what's more agreements the majority of the fix and care work during that cut. Utilizing the west wing would non meddle with this work, however would do an expected extra $ 2,000 for every twelvemonth for fix and care. Mrs. Kacheck is paid $ 20 a twenty-four hours for oversing the amahs and helping with registration. During the season, she works 7 yearss a hebdomad. The standard work area assistant and every amah are paid on an everyday balance at the pace of $ 24 and $ 15 severally. The paysheet income improvements and other fringe benefits are around 20 % of the paysheet. In spite of the fact that devaluation and things income improvements would non be influenced by the assurance to keep up the West flying detached, protection would increment by $ 500 for the twelvemonth. During the slow time of year, it is assessed that Mr. what's more, Mrs. Kacheck could deal with the forepart work area without an additional person. Mrs. Kacheck would, in any case, be paid for 5 yearss a hebdomad. The purging supplies and half of the different disbursals ( room supplies ) are viewed as an immediate guide of the figure of suites involved. The other portion of the varying disbursals are fixed and would non change with year activity. Material is leased from a flexibly house and the expense other than relies upon the figure of suites involved, however is twice every piece a lot, on standard, for double tenure with respect to singular occupancy. The open assistance enterprises incorporate two focuses: phone and power. There is no power disbursal with the Lodge shut. With the Lodge working, power disbursal is a guide of the figure of suites accessible to the people. Rooms should either be warmed or cooled. The phone measures for every one of the four occasional months were as per the following: 80 Telephones @ $ 3.00/month $ 240 Phone Basic Service Charge 50 $ 290 During the slow time of year, simply the essential assistance charge is paid. The month to month charge of $ 3 is material just to dynamic phones. An additional feature of Mr. Kacheck ‘s proposition is that a secured and het pool be added to the Lodge. Mr.Kacheck accepts this would build the opportunity that the slow time of year occupancy rate would be over 30 % . Exact estimations are unthinkable. It is felt that in spite of the fact that the winter tenure rate will non be enormously influenced by including an indoor pool, at last such a pool will hold to be worked to stay even with the opposition. The expense of such a pool is evaluated to be $ 40,000. This whole could be devalued more than 5 mature ages with no rescue esteem ( $ 15,000 of the $ 40,000 is for a plastic air pocket and the warming units, which would be utilized nine months of the twelvemonth ) . The solitary different expenses related with the pool are $ 400 every month for a lifeline, required by law during the bustling hours, additional protection and income upgrades, evaluated to be $ 1,200 ; warming expense of $ 1,000 ; and a yearly consideration cos t of $ 1,800. In the event that the pool were secured, a gatekeeper would be required for a year. On the off chance that it is non secured, a watchman would be required simply for 3 summer months ( from 15 June to 15 September, the hottest time of the twelvemonth ) , and there would be no warming disbursal.Exhibit 1 Sovereign LodgeOperating Statement, For the Fiscal Year finished 3/31/09 Grosss $ 160,800 Costs Wages Chief $ 15,000 Manager ‘s Wife 2,400 Desk Clerk 2,880 House keepers ( four ) 7,200 $ 27,480 Finance Taxes and Fringe Benefits 5,496 Deterioration ( 15 twelvemonth life ) 30,000 Property Taxs 4,000 Protection 3,000 Fixes and Maintenance 17,204 Cleaning Supplies 1,920 Utilities 6,360 Material Service 13.920 Enthusiasm on Mortgage ( 5 % contribution rate ) 21,716 Arranged Expenses 7,314 Whole Expenses 138,410 Total compensation before Federal Income Taxes $ 22,390 Government Income Taxes ( 48 % ) 10,747 Net Profit $ 11,643 The six alternatives are Opening in the mid year, A with and without promotion, for every one of no pool, pool without bubble, pool with bubble.The Options are:Stay loosened, no advertizement, and no pool. Remain detached, commercial, no pool. Remain detached, no advertizement, and pool just. Remain detached, commercial, and pool only. Remain detached, no advertizement, pool and air pocket. Remain detached, commercial, pool and air pocket. A framework demoing steady fixed expenses for every one of the six alternatives and classs of cost covering, fixs, protection, Mrs. K, notice, the pool, the air pocket, pool disbursals ( rather a couple classs here ) , phone, power, and amahs ( in the event that you think essential ) . Each figure in this network ought to be deliberately disclosed as though to a non-account individual.Fixed costs for the slow time of year which is other than known as Incremental fixed cost:Manager ‘s wedded lady: she is paid only 5 yearss a hebdomad henceforth, figure of yearss for which she is paidEntire yearss in the multi month duration = ( 365-120 ) = 245 yearss In this manner, figure of hebdomads in that period 245/7 = 35 hebdomads 35 ten 5 yearss = 175 yearss ( Mrs. Kacheck is paid simply for 5 yearss a hebdomad ) 175 ten $ 20 = $ 3500 ( entirety spent on Mrs. Kacheck ‘s wage )Maid ‘s wageAt least one amah is considered in the off extremum season and the alternatives in which notice is completed 2 amahs are taken.Maid is paid $ 15 for each twenty-four hours and for 245 yearss during the off extremum season 15 ten 245 = $ 3675 for each amah Sing 1 amah for 8 months results in the $ 3675 While for 2 amahs, 2 x $ 3675 = $ 7350Repair and care$ 2000 for 8 months ( referenced in the occurrence study ) Extra $ 1800 for the alternatives in which pool is considered.Utilities: ( Telephone + Electricity )Utilities cost = phone + power + warming ( in exchange 5 and 6 simply ) The phone and the power is the immediate guide of figure of suites accessible to the people it is considered for 30 suites. Phone for multi month 290 Along these lines phone for 4 months = 290 * 4 = 1160 + 400 ( fundamental help charge for 8 months when all the line were shut expecting that the Lodge was shut for 8 months ) = $ 1560 Costs on phone for 8 months assuming that the 30 suites are accessible to the open = 30 x 3 = 90 + 50 ( essential help charge for east wing which is shut ) = $ 140 every month Along these lines, for 8 months = 140 ten 8 = $ 1120Electricity:Hence by here we can figure the power disbursal for example = 6360 †1560 = $ 4800 Power disbursal for 80 suites for 120 yearss = 4800 Along these lines power disbursal of per room per twenty-four hours = 4800/( 80*120 ) =0.5 per room per twenty-four hours Along these lines for 30 suites for 245 yearss = 0.5 ten 30 ten 245 = $ 3675 Furthermore, warming disbursal will be $ 1000 ( any place pool and air pocket is incorporated for example in exchange 5 and 6 ) At that point ascertain the steady part ( in $ ) per consumed room/day during the off-season?Incremental Contribution = Revenue †Variable disbursalStay loosened, no advertizement, and no pool.Incremental Contribution Margin: Entire Revenue †Entire Variable Expenses =20580-3524 = 17056 17056 = 2842.66 per room 6 Suites 2842.66 = 11.60 part outskirt per room per twenty-four hours 245 yearss Gradual Contribution Margin: Entire Revenue †Entire Variable Expenses =41,160 †7,291 =33869 33869 = 2822.41 per room 12 Suites 2822.41 = 11.52 Contribution Margin per room per twenty-four hours 245 yearss Gradual Contribution Margin: Entire Revenue †Entire Variable Expenses =30870 †5529 = 25341 Contribution Margin 25341 = 2815.66 per room 9 Suites 2815.66 = 11.49 Contribution Margin per room per twenty-four hours 245 yearss Variable Expenses =41,160 †7,291 = 33,869

Knife fight with a biker gang

Knife fight with a biker gang I had all these entries planned for the next few days, but all of that is going to have to take a back seat in order for me to document to the entire world Laura Nicholsons Funtime Adventure to the Emergency Room. So there I was, walking down the street, minding my own business, when I saw this mean old biker gang beating up some poor elementary school kid for his lunch money. Well, I couldnt stand for that, so I jumped in to the kids defense and started roundhouse kicking those bikers to a bloody pulp with my awesome newfound kickboxing skills. Id almost finished them off when the second to last one snuck up behind me and pulled a razor blade! I had just finished off his buddy and turned around to face him when he sliced me in the face! Then I beat him up and kicked him once while he was on the ground, just for good measure. I saved that poor little kids life, you know? Wanna see pictures?! OK, so maybe you want to know what actually happened first. *sigh* I hate having to go into this, because the actual story is way less cool. In fact, its pretty freaking lame. And maybe even a little pathetic. Its one of those accident stories of the who does that? variety. ETA:Arkajit said: P.S. When I first read the title of your post, I thought you were going to make a reference to the scene in Veronica Mars where Logan was attacked by the PCHers on the Coronado Bridge. Thats actually exactly where the reference came from. When I got back from the hospital I was telling the freshmen in my suite about how the story behind my accident is really lame and how I needed to come up with something cooler to tell people. Laura 10 (yeah, my next door neighbor is named Laura. And there are also two Laurens on the floor as well. Yeah, its confusing), who is also a huge Veronica Mars fan, said, Ooh! Tell people it was a knife fight with a biker gang! Anyway, one part is true- I did save a life. At least, I hope I saved a life. That would make the story a whole lot better At 12:30 PM on Thursday I made my way from 2.007 lecture to the second floor of the student center, where the American Red Cross was holding a blood drive. Ive proudly donated blood several times in the past, after which I hopped up off the table and went about my daily life without even the slightest dizzy spell. But Thursday was just not my day. I gave my donation and as soon as I had finished I was directed over to the recovery table theyve set up where they make you sit and drink lemonade and eat cookies for 15 minutes under supervision before they let you go back out into the world. I sat down in the chair and felt my vision go a little fuzzy. The friendly student volunteer was asking me what t-shirt size I wanted, but I could barely answer, since it was taking all of my mental capacities to open my bag of chocolate chip cookies and stay conscious at the same time. The next thing I remember is lying on the floor with one of the red cross nurses leaning over me, telling me that I had just donated blood and passed out. Oh, and that by the way, in case you taste blood in your mouth, its because you bit your lip. I was still all disoriented and whatnot, but I could definitely taste the blood. As more of my mental capacities came back, I slowly began to notice that not only did I taste blood, but that I sensed what seemed like a big chunk missing from my inner lip. Oh no, I groaned, as one of the nurses babbled into a cell phone that she needed an ambulance at the MIT student center. I vaguely wondered if shed dialed 911 or the MIT Campus Police, but I had more important things to worry about. Like the way Id scraped up the inside of my lip. One of the nurses came over with a mirror to show me what had happened. There was only a thin red line just below my lower lip. But wait. If Id scraped the inside of my lip, and there was also blood on the outside of my lip As it turns out, this months blood drive is actually a blood battle between MIT and Caltech. If anyone running this event is reading, I petition that MIT should totally get an automatic win because I BIT ALL THE WAY THROUGH MY LOWER LIP for the sake of donating blood on Thursday. Hows that for school spirit? Blood on concrete and all that. My free blood drive t-shirt. I shall treasure this forever. I guess I had my lower lip between my teethfor some reason (hey, I dont remember, I was unconscious, okay? it doesnt really make sense to me either) and when I fainted I smacked my chin on the floor, which drove my teeth.well, you get the idea. Anyway, several minutes later, no ambulance had shown up. Doesnt this campus have their own ambulance? someone asked. (I think that because the blood drive was sponsored by the Red Cross, they called their supervising facility and perhaps didnt dial 911 directly, which would explain the problem.) Of course, being a member of MIT-EMS, the student-run campus ambulance, I knew all about how that worked. For all my joking about how if I was ever sick or injured, Id check to see who was on shift before calling for an ambulanceDid you call 911 or the campus police? I asked. Someone told me that they called 911, so I explained, Well if you call 911 you get the state police, who redirect it to Cambridge, who dispatches from who only knows where. You need to call the MIT PD to get the campus ambulance, which, ironically, I am a member of. [Yeah, this is a stupid system. Were working on it, I promise.] The nurse with the cell phone called the MIT Police, who notified the crew on shift, who hap pened to be eating lunch 100 feet away in the student center dining hall the ENTIRE TIME. Seconds later, my two best friends in the service strolled into the room. All together now, everyone say aww! The look on their faces when they recognized me were pretty priceless, but it was a lot of fun. I started rambling off the answers to their questions without waiting for them to actually ask them before one of them told me to shut up already and let him handle it. We have a close and loving relationship that way. =) They packed me up and took me out to the ambulance on the stretcher. It was possibly the most surreal experience ever. Youd think that getting a lights and sirens ambulance ride to the hospital would be somehow exciting, but it was actually really anitclimatic for me. The whole ride there I joked with my friends about not dropping the stretcher or screwing up my vital signs. The third rider on the shift was one of the new (not yet certified) EMTs from the class JKim just took. They ironically asked me if I minded if she took some vitals for practice. Of course I said I didnt mind. As the other EMTs started writing up the form theyre required to make every call, I gave the new third rider tips on how to hold the stethoscope while taking blood pressure and explained to her how to use to the pulse oximeter with a patient wearing dark nail polish like I was. All in all, it was a rather enjoyable experience. It didnt feel like an emergency at all. I was just taking a ride with some friends in the ambulance we drive around in all the time. No big deal. Oh, except for the thirty (!) stitches they gave me at the hospital. I called my mom to tell her what happened, and of course she wanted me to take some pictures with my camera phone and message them to her. What did people do before cell phones, really? Well, Ive uploaded some of the pictures I took in the ER and will provide them to you all for your entertainment. Some of them arent that bad, just me with some blood on my chin. Others are umkind of gross. Actually, some of them are really gross. So by clicking the link below you agree to not hold me accountable if you pass out because you decided to be an idiot and look at the pictures even though you know you hate the sight of blood, ok? (For the record, I personally dont find the pictures that gross at all. In fact, I think theyre kinda cool. Theres totally nastier stuff in my EMT book. But you probably understand that I want to be cautious and not make anyone sick. Actually, when I showed Ben Jones the photos, he was like Um, put some big disclaimers in, ok?) ***WARNING*** Click here for really gross/bloody/gory pictures of the hole I bit through my lip! They are gross! See above! You have been warned!!! ***END WARNING*** Heres what I looked like after the stitches: So, aside from the fact that I also managed to screw up my teeth when I fell, Im totally fine. Ive got to go back to the dental office at MIT Medical and may have to splint my teeth or even get a root canal!!! Yikes. That really sucks, because teeth dont really heal the same way the rest of you does. As for me, Im now full of holes. First, there was the hole they prick in your finger to take a blood sample before you donate. Then of course theres the hole from where I donated blood. Then theres the hole from when they pricked my finger at the hospital to check my blood sugar. Oh, and then they drew more blood at the hospital (in my other arm, of course). Plus the tetanus shot they gave me, and the novacine before the stitches, and oh yeah, the big ?^*@?! hole in my lip that landed me there in the first place. Heres what I looked like when I got back from the hospital: There are also a bunch of stitches on the inside, which are kind of hard to see because theyre tan in color instead of black: Im happy to report that Im now totally fine. My teeth bother me the most. The stitches are really no big deal. I mean whatever, scars are hot, right? Thats what I thought.

Starbucks Brand Marketing - 1169 Words

Brand Review The original Starbucks opened in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. The original Starbucks location was at 2000 Western Avenue from 1971-1976. That store then moved to 1912 Pike Place; it is still open. During their first year of operation, they purchased green coffee beans from Peet s, and then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, advised that the company sell coffee and espresso†¦show more content†¦In the mid-1990 s Starbucks developed an unsuccessful carbonated coffee flavored soda called Mazagran. Starbucks has special beverages for the holiday season like the Gingerbread Latte,Peppermint Mocha and Eggnog Latte, as well as Christmas Blend whole bean coffee, which is a blend of Asia/Pacific coffees and aged Indonesian beans. Starbucks also packages the same blend of beans in a Holiday Blend bag, for those who do not celebrate Christmas. Starbucks supplements the beverage offerings with pastries, salads, cold sandwiches, hot panini, coffee merchandise and at-home brewing equipment, bagged or scooped coffee beans and, in some regions, pre-made hot breakfast muffin sandwiches. The logo is a twin-tailed mermaid (the siren of Greek mythology). The logo has been streamlined over the years. In the first version, the Starbucks siren was topless and had a fully-visible double fish tail. In the second version, her chest was covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, her navel and chest are not visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the Starbucks store in Seattle s Pike Place Market and on certain coffee bags. At the beginning of September 2006, Starbucks temporarily reintroduced its original brown logo on paper hot drink cups. Starbucks has stated that this was done to show the companyShow MoreRelatedMarketing Analysis : Starbucks Brand Equity1427 Words   |  6 PagesPart A: Subjects Starbucks is legendary for its cold and hot beverages it presents to its patrons; though, the product is accessible and valuable to practically all, it is essential to construct the exploration on a specific bracket of individuals while attempting to quantify the corporation’s brand equity. The soundest target population will be the male and females ages alternating from 25 to 44 years since it encompasses the larger amount of the target market. These people are distinguished byRead MoreTarget Market Segments1229 Words   |  5 Pagesdifferent market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the m all, hotel, restaurant and college. Starbucks coffee’s psychographic segmentationRead MoreMarketing Strategy Of The Coffee Industry Essay1448 Words   |  6 PagesDatabase Marketing Intro The advancement of technology has allowed brands the opportunities improve its marketing strategy and performance. Certain brands have adapted to emerging trends to improve marketing efforts. â€Å"Fifty-seven percent do not use a centralized database to track and analyze their marketing campaigns† (Jeffery 2010 pg. 6). This statistic presents distinct advantages for certain brands that are willing to use its data to improve its marketing efforts. The effective use of databaseRead MoreStarbucks : An Ideal Form Of Communication1024 Words   |  5 Pages It can be assumed that consumers always have a cellphone nearby which allows mobile marketing to be pervasive (Kotler, Keller 2016). Consumers have the option to download the Starbucks app where they can register for Starbucks Rewards. The rewards program can only be used by downloading the phone app. The app allows customers to pay by phone, pre-order menu items, receive free drinks, coupons, and in store refills. The app can send notifications to the consumer when they qualify for rewards orRead MoreB2b And B2b Business Activities1542 Words   |  7 PagesAn example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marketing strategies of the two types of companiesRead MoreStarbucks Case Study Analysis1304 Words   |  6 PagesCase Study Analysis: Starbucks: Delivering Customer Service Anitra Joiner Marketing 300C.1 Dr. Laura Pogue May 29, 2011 Specialty-coffeehouse culture is well interwoven into the fabric of American society at this point and we can thank Starbucks for ushering in the phenomenon. Back when three coffee connoisseurs assembled to open the first Starbucks store in Seattle, I’m sure they could not imagine its behemoth future. With the vision of Howard Schultz, Starbucks has grown to become oneRead MoreMarketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price854 Words   |  4 PagesIn the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Ins titute of Marketing, 2009). MarketingRead MoreThe Starbucks Corporations Marketing Strategy1293 Words   |  5 PagesStarbucks Marketing Strategy: The Starbuck Corporation is considered as the one of the leading firms across the globe in specialty coffee consumption. Since its inception and launch in a market in Seattle, Washington, the company has developed to extent with which it offers quality premium coffees with an excellent level of customer service and at reasonable prices worldwide. The growth and profitability of this company is attributed to its development and use of an effective marketing strategyRead MoreB2b And B2b Business Activities1300 Words   |  6 PagesAn example of a B2C company would be Starbucks. Business to Business or B2B, companies doing direct business with each other instead of having consumers involved. A great example of a B2B company would be the Intel Corporation. The Intel Corporation is an American Global technology company, whom headquarters is located in Santa Clara, California. The overall marketing goal for both B2B and B2C companies is the same, increase the profit margin, but the marke ting strategies of the two types of companiesRead MoreStarbucks : The Entry Of Starbucks923 Words   |  4 PagesThe entry of Starbucks in Australia began in July 2000. The Starbucks Australia is a wholly owned subsidiary as a joint venture between Markus Hofer and Starbucks Coffee International, subsequently licensed its local chain to the Withers Group, which operates 7-Eleven in Australia. Began selling espressos, frappuccino, and filtered coffee from its first store in Sydney’s Central Business District (CBD). The company was facing difficulties in the Australian cafà © market. However, the company aggressively

History of the Asian American Civil Rights Movement

During the Asian American civil rights movement of the 1960s and 70s, activists fought for the development of ethnic studies programs in universities, an end to the Vietnam War, and reparations for Japanese Americans forced into  internment camps during World War II. The movement had come to a close by the late 1980s. The Birth of Yellow Power By watching African Americans expose institutional racism and government hypocrisy, Asian Americans began to identify how they, too, had faced discrimination in the United States. â€Å"The ‘black power’ movement caused many Asian Americans to question themselves,† wrote Amy Uyematsu in â€Å"The Emergence of Yellow Power,† a 1969 essay. â€Å"‘Yellow power is just now at the stage of an articulated mood rather than a program—disillusionment and alienation from white America and independence, race pride and self-respect.† Black activism played a fundamental role in the launch of the Asian American civil rights movement, but Asians and Asian Americans influenced black radicals as well. Black activists often cited the writings of China’s communist leader  Mao Zedong. Also, a founding member of the Black Panther Party—Richard Aoki—was Japanese American. A military veteran who spent his early years in an internment camp, Aoki donated weapons to the Black Panthers and trained them in their use. Impact of Internment Like Aoki, a number of Asian American civil rights activists were Japanese American internees or the children of internees. The decision of President Franklin Roosevelt to force more than 110,000 Japanese Americans into concentration camps during World War II had a detrimental impact on the community. Forced into camps based on fears that they still maintained ties to the Japanese government, Japanese Americans attempted to prove that they were authentically American by assimilating, yet  they continued to face discrimination. Speaking out about the racial bias they faced felt risky for some Japanese Americans, given their past treatment by the U.S. government. Laura Pulido, wrote in Black, Brown, Yellow and Left: Radical Activism in Los Angeles: â€Å"Unlike other groups, Japanese Americans were expected to be quiet and behave and thus did not have sanctioned outlets to express the anger and indignation that accompanied their racially subordinated status.† Goals When not only blacks but also Latinos and Asian Americans from various ethnic groups began to share their experiences of oppression, indignation replaced fear about the ramifications of speaking out. Asian Americans on college campuses demanded a curriculum representative of their histories. Activists also sought to prevent gentrification from destroying Asian American neighborhoods. Explained activist Gordon Lee in a 2003  Hyphen  magazine piece called â€Å"The Forgotten Revolution,† â€Å"The more we examined our collective histories, the more we began to find a rich and complex past. And we became outraged at the depths of the economic, racial and gender exploitation that had forced our families into roles as subservient cooks, servants or coolies, garment workers and prostitutes, and which also improperly labeled us as the ‘model minority’ comprised of ‘successful’ businessmen, merchants or professionals.†Ã‚   Students Efforts College campuses provided fertile ground for the movement. Asian Americans at the University of California, Los Angeles launched groups such as the Asian American Political Alliance (AAPA) and Orientals Concerned. A group of Japanese American UCLA students also formed the leftist publication Gidra in 1969. Meanwhile, on the East Coast, branches of AAPA formed at Yale and Columbia. In the Midwest, Asian student groups formed at the University of Illinois, Oberlin College, and the University of Michigan. Recalled Lee: â€Å"By 1970, there were more than 70 campus and†¦community groups with ‘Asian American’ in their name. The term symbolized the new social and political attitudes that were sweeping through communities of color in the United States. It was also a clear break with the name ‘Oriental.’† Outside of college campuses, organizations such as I Wor Kuen and Asian Americans for Action formed on the East Coast. One of the movement’s greatest triumphs was when Asian American students and other students of color participated in strikes in 1968 and 69 at San Francisco State University and the University of California, Berkeley for the development of ethnic studies programs. Students demanded to design the programs and select the faculty who would teach the courses. Today, San Francisco State offers more than 175 courses in its College of Ethnic Studies. At Berkeley, Professor Ronald Takaki helped develop the nation’s first Ph.D. program in comparative ethnic studies. Vietnam and Pan-Asian Identity A challenge of the Asian American civil rights movement from the outset was that Asian Americans identified by ethnic group rather than as a racial group. The Vietnam War changed that. During the war, Asian Americans—Vietnamese or otherwise—faced hostility. Lee said, â€Å"The injustices and racism exposed by the Vietnam War also helped cement a bond between different Asian groups living in America. In the eyes of the United States military, it didn’t matter if you were Vietnamese or Chinese, Cambodian or Laotian, you were a ‘gook,’ and therefore subhuman.† The Movement Ends After the Vietnam War, many radical Asian American groups dissolved. There was no unifying cause to rally around. For Japanese Americans, though, the experience of being interned had left festering wounds. Activists organized to have the federal government apologize for its actions during World War II. In 1976, President Gerald Ford signed Proclamation 4417, in which internment was declared a â€Å"national mistake.† A dozen years later, President Ronald Reagan signed the Civil Liberties Act of 1988, which distributed $20,000 in reparations to surviving internees or their heirs and included an apology from the federal government.

To Kill a Mockingbird The Scottsboro Boys Trail Free Essays

1. The Scottsboro Trials are about when 9 black young men were arrested for assault and later raping two white women on a train coming from Paint Rock, Alabama. Later the court found all nine guilty and they were sentenced to death. We will write a custom essay sample on To Kill a Mockingbird: The Scottsboro Boys Trail or any similar topic only for you Order Now A few years later the public found out that the white women were lying but only one of the men were retried and that one man was sentenced to life in prison for not doing anything. It affected America by showing how the court system was segregation in the 1930’s. 2. My feelings about the Scottsboro trials are all negative. I think this is unjust and unreasonable punishment for the nine black men. They didn’t do anything wrong and the court took the word of two white women which isn’t right. This whole trial was based on lies and racism. 3. The authorities in the Scottsboro trial were totally wrong. They based their accusations on segregation. If it was white men raping white women they would’ve been let off after learning that the women were lying. 4. The authorities obviously based the accusations on racism. Like I said if It were white men raping those women they would’ve let them go. 5. The decision to sentence all the men effected how America viewed black people. It made the ordeal of segregation a bigger situation than it already was. 6. At the end of the trial all were tried and sentenced to either death or life in prison. Later one was released by 1989 the last of the Scottsboro boys died. 7. Starting in the 1880’s the Jim Crow laws were enforced. They were what gave segregation its name. It prevented the races from doing anything together. . The Jim Crow Laws were enacted because of racial disagreement. All the Southern states wanted to limit the freedom of newly freed slaves. 9. The Jim Crow Laws had a selfish purpose. They were created to enforce segregation in schools, transportation, hotels and many more places in the south. 10. The Jim Crow Laws are so ridiculously unconstitutional. They limit colored peoples rights and give the whites everything. 11. The cause of The Great Depression was mostly caused by Black Tuesday also known as the day the stock market crashed. Other reasons consister od the banks failing, people couldn’t purchase across the border, the American economic policy with Europe, and the big drought which caused the dust bowl and made farmers fail. 12. Well the newly elected President Roosevelt did kind of pacts. Help give people jobs and improve the economy. That is what the government did to help the Great Depression heal. 13. Well the Great Depression made it twice as hard for southern blacks. Since they had just got out of slavery they were poor as it is. Most of them still trying to find jobs when the stock market crashed most white owned businesses wouldn’t hire blacks and most of the rest of the businesses weren’t hiring making it impossible to get a job and earn money for there familys. 14. Sharecropping was kind of a rip-off in my opinion. The newly freed slaves would take care of part of a white persons land for a share of the profit. 15. Separate but equal was about keeping the colors apart in two separate â€Å"communities† but giving them equal treatment. How to cite To Kill a Mockingbird: The Scottsboro Boys Trail, Papers

Overview and Analysis of Ethical Consumerism

Question: Write an analytical business report on what ethical consumerism means for businesses? Answer: Introduction This report is on the Rana Plaza garment factory collapse in Bangladesh on 24th April 2013 which killed around 1,138 people and left many children orphaned.This incident was the worst incident in the world which killed so many people. It was found later that Rana Plaza used to source clothes to 28 brands all over the world and few of the famous brands like Primark, Bonmarche, Matalan, Mango, and Benetton. The incident took place because of the poor workplace health and safety standards. These workers became the victims of human rights violations, suffering while others get rich to make fashionable clothes for rich consumers. As per the investigation it was found that the building was illegally extended to eight stories which is one of the reasons for the building to collapse. This incident could have been avoided if the company would have followed the ethical steps to improve the condition of the building and the safety of the employees. And if the officials would have taken correct measurement or action towards the illegal construction of the building the incident of Rana Plaza could have been avoided. Today most of the companies follow ethical way of production and follow all the rules and regulation mentioned by the government to avoid such incidents and to avoid huge fines from the government.(Department of Rural Economy, University of Alberta,2006) Today Ethical consumerism is encouraged and people are concerned about the products they buy, they make sure that the product is not harmful for the environment or society and Ethical consumerism even encourages them to think about how the product is produced and distributed and if it is doing any benefit to the society and environment(Creyer,1997). Overview and analysis of ethical consumerism Ethical consumerism can be defined as practice of purchasing products and services which does not harm the environment or the society. Now days, consumers are buying goods that are ethically sourced, ethically made and ethically distributed. They are more interested to know how and where it is made and if the product environmental friendly. Ethical consumerism encourages ethical production it means the producing recycled product, no child labor or slavery is involved in producing the product and the product should be organic. There has been a rise in the demand of ethical clothing where consumers want human rights clothes and looking for ways to purchase them which is forcing the clothing industries to produce high quality clothes in an ethical way. By following the ethical way of production the company can win the trust of its customers and increase their goodwill in the market. Consumers are looking for more ethical products and they want more information about the product that the y are purchasing, hence the company should make sure that they provide all the details on the product so that they win the trust of the customers and give a good completion to their competitors. The business to make sure that they follow all the ethical ways in the production of the goods or services to avoid any incidents or non ethical issues. (Itv, 2014)The workers of Rana Plaza were forced to work in the damaged building as there was lot of pressure on the management to complete the order from few of the brands in the western countries and the management of the Rana Plaza had no option but to send the workers to complete the orders. This unethical behavior of the companies forces them to follow unethical procedures that results in damages or accidents like Rana Plaza. Few companies due to the rigorous competition tend to cost cutting and shortcuts on safety to make more profit or meet there clients requirements. There were many experiments done on ethical consumerism and it was found that if a company invests in even a small degree of ethical production, buyers will reward it just as much as a company that goes much further in its efforts. With the change in the consumers thinking and buying trend it is now important for the companies to follow the ethical way of working so that it can make profits for a longer time. This is the way how the company can ensure its revenue and increase its profits in future.(Treanor,2014) Detailed review on Co-operative Group Co-operative Group was voted the most ethicalcompany of the past 25 years in UK. It has gone through a rough phase of its carrier but still manages to work ethically and has won trust of the customers. They follow the ethical way of working to make sure that they do no harm to the society and to the environment.(Fisher,2014) The Co-operative Group believes in openness, honesty, social responsibility, caring for others. They believe that no one is perfect in this world and they dont hide their imperfectness and try to overcome it by working hard. They even believe in taking responsibility for their actions and we give their members a say in the way they run their business. They make sure that they are honest in what they do or how they do it. To improve the community they encourage people to take responsibility of their society. They do lot of charity from their profits to help the society to grow. (The Co-operative Group n.d.) Few of the principles that they follow to work ethically are Voluntary and open membership where membership is open for everyone, Democratic member control gives all the members the rights to participate in policy making and electing representative, they follow Member economic participation where all profits are controlled by the members and is used for their benefits, co-operatives always works with Autonomy and have independence even while dealing with the government and other organizations, co-operatives makes sure that they educate and provide training to all their staffs for ethical growth in the company, co-operatives work together with other coà ¢Ã¢â€š ¬Ã¢â‚¬Ëœoperatives to strengthen the co-operative movement as a whole, co-operatives also work to improve and develop the society both locally and internationally.(The Co-operative bank, n.d.) Hence it is very important in todays world to carry on business ethically so that it wins the customers trust that helps in running the business in profit for a long time. There are many companies that try to hide the harmful effect of its product on an individual or on the society or environment and losses customers trust. They are more interested in short term profit where as companies who is interested in long term profit gives out all the information about the product and creates a goodwill and trust among the customers.(Confino,2011) The result of the survey done The result of the survey done at GSM London showed that the consumers buying behavior depends on tastes and preferences which is influenced by cultural, social, personal, and psychological factors. Now a days customers have become more ethical in buying products, they have started thinking of the effects on the society or environment the product may have. And if they find that the product have an unethical effect on the environment then they prefer not to buy the product and they quickly shift to the next product. The survey revealed that people are ready to pay little more for products and services that use ethical way of production. And the consumers are even interested to know how the product that they are buying is produced and if it is produced in an ethical way (Leadingincontext, n.d.). The buying behavior of the consumers even depends on the personal factors, like customers loyalty and satisfaction are the two personal factors that affect the consumers behavior the most. Peopl e are more inclined towards branded products as it holds a symbol of status in the society and hence consumers are ready to pay more for these products. The survey in revealed that Advertisement and Communication can even change the consumers buying behavior. The survey shows that by advertising the product on television or through communication there is an emotional response created among the customers which results in changing the buying behavior (GOMES, 2013).It was even noticed during the survey that the purchasing power and revenue even plays an important role in changing the customers buying behavior. A purchasing power of the individual will have a impact on the buying behavior, for example if a person has less purchasing power or less money for disposal then the consumer will be ready to compromise on the goods and will not think about the ethical and non-ethical consumerism. The survey even shows that lifestyle even affects the consumers buying behavior, like a person who h as a good and balanced lifestyle will prefer organic food and will make sure that he buys products that is produced ethically and it does no harm to the environment or the society (Tallontire, Rentsendorj Blowfield, n.d.) The number of consumers are increasing every day who are willing to buy ethical goods which are produced ethically and does not violate any laws, the consumers are ready to pay more for these products to safe the future of the world. Consumers buying behavior even changes due to the availability of the product or the easy access of the product. Now a days people prefer buying products online where they can easily compare the products and can search for more options. People can today get connected to the world through mobile or internet. Smartphones have made online shopping more accessible and easier; today people are booking products directly from the company through smart phones, hence changing the shopping behavior of the consumers. (Webb, n.d.) Conclusion From the above researches done we can conclude that the Rana Plaza incident happened because of the non-ethical procedures followed by the company. The management forced the workers to work in a poor working condition and the workplace did not have any safety measurements. The workers were forced to work to complete the demand of the clothes in the foreign markets and the management ignored all the unethical productions of these products which lead to such a huge disaster which killed thousands of workers and left many children orphans (Chand, n.d.). The other survey on Co-operative Group revealed that it has gained the trust of the people for last 25 years by following the ethical way of working. The company holds a strong position among its competitors. The survey done shows that the company keeps transparency in its action and never ignores its responsibility. The company even does lot of charity to its society to make a better world for the future. The company even makes sure that they are honest in whatever they do and how they do it. To secure our future and the next generation everyone needs to support Ethical consumerism and make this world a better place to live (Pandey Pandey,2013) Recommendations A company can become more ethical by running the company in more sustainable and ethical manner. The company should have clear ethical objectives set to achieve its goal s and make profits. We all know that business is run to make profits but the profit should be made by following the ethical way.The company should make sure that they make ethical policies and procedures and they strictly follow these policies and procedures at any cost.They should even understand the ethical method of production and the effects of the ethical and non ethical production of goods on the society and environment. By following these ethical steps a company can ensure its profit in future and win the customers trust and loyalty which will help the company in the long run (The consumer factor, n.d.). Reference Burke, J. (2013). Bangladesh factory collapse leaves trail of shattered lives. The Guardian Department of Rural Economy, University of Alberta (2006).Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases. [online] Available From:https://onlinelibrary.wiley.com/doi/10.1111/j.1744-7976.2006.00066.x/abstract;jsessionid=BE4F360BE8409AE0366F9A067ADAF7F5.f03t03?deniedAccessCustomisedMessage=userIsAuthenticated=false [Accessed: 8th April 2015]. Creyer, E. (1997). The influence of firm behavior on purchase intention: do consumers really care about business ethics? [online] Available From: https://www.emeraldinsight.com/doi/abs/10.1108/07363769710185999 [Accessed: 8th April 2015]. Itv (2014).Co-op voted UK's most ethical company of last 25 years. [online] Available From:https://www.itv.com/news/update/2014-08-04/co-op-voted-uks-most-ethical-company-of-last-25-years/ [Accessed: 8th April 2015]. Treanor, J. (2014).Co-operative Group voted most ethical despite scandal and 2.5bn loss. [online] Available From: https://www.theguardian.com/business/2014/aug/04/co-op-most-ethical-company-scandal-loss [Accessed: 8th April 2015]. Fisher, M. (2014). Co-op Group voted UK's 'most ethical' company. [online] Available From:https://www.fruitnet.com/fpj/article/162322/co-op-group-voted-uks-most-ethical-company. [Accessed: 8th April 2015]. The Co-operative Group (n.d.). The Co-operative Group Values and Principles. [online] Available From: https://www.co-operative.coop/corporate/aboutus/The-Co-operative-Group-Values-and-Principles/ [Accessed: 8th April 2015]. The Co-operative bank (n.d.). Introduction. [online] Available From: https://www.co-operativebank.co.uk/aboutus/ourbusiness/ethicalpolicy [Accessed: 8th April 2015]. Confino, M. (2011).What motivates consumers to make ethically conscious decisions? 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(2013). IMPACT OF LIFESTYLE ON BRAND PREFERENCE OF BUYER BEHAVIOUR. Abhinav. Volume II, ISSN 2320-0073 The consumer factor (n.d.). The 4 factors influencing consumer behavior. [online] Available From: https://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/ [Accessed: 8th April 2015]. Chand, S. (n.d.). 5 Factors Influencing Consumer Behaviour | Explained. [online] Available From: https://www.yourarticlelibrary.com/products/5-factors-influencing-consumer-behaviour-explained/22163/. [Accessed: 8th April 2015].